In the previous post, we described how the Royal Bank of Canada has encouraged people to tell others via a social medium, Twitter, what they wish to do #someday. It very much flows with the spirit of the times, but those electronic exchanges are not as rich as those that occur when people meet people. Continue reading
It is very difficult for big brands to work well with social media. Social media are all about people talking to people. Those one-on-one connections are very difficult for big brands to arrange. It is just too expensive to hire all the staff that would be necessary. The best they can do is to try to float an idea and hope that people will like it enough to share it with their friends. Continue reading
The CBC poses an interesting question this morning: Scotland referendum: Will slacktivists help secession succeed? As is noted, the voting age in the Scottish independence referendum is 16 years and up. Apparently slacktivists is the name for those between 16 and 18 years of age. Continue reading
With the referendum in Scotland on separating from the United Kingdom occurring tomorrow, there is much discussion on a whole series of financial matters. It seems that there is an intention that pensions as in the past would continue to be paid by the government in London. However that raises a very interesting question. Continue reading
On September 18, those living in Scotland will be choosing in a referendum whether they wish to remain part of the United Kingdom or to be a separate country. Current polls suggest the Yes side may be inching ahead of those wishing to stay in the UK.
Many outside Scotland feel that this would be a real tragedy. That is why a BBC headline notes that on Scottish independence: Celebrities call for Scots No vote
When you set up your online business, you may wonder exactly how to attract local traffic to your website. If you are new to running a virtual business, you could benefit by working with a service to help you with this task. Partnering with a service that specializes in tactics like local SEO could help you generate the daily traffic you need and help you stay financially afloat as your competitors lag behind you. Continue reading
A search engine optimization company is one that specializes in customizing your website so that from a search engine’s perspective, it offers rich, unique content. The more esteemed your website is in the eyes of search engines, the higher it will rank. A simple translation: if a search engine likes your website, when your customers are searching for you via relevant keywords, your website will be listed higher than those of your competitors. Continue reading
Whether you are in sales, marketing or are the owner of a startup company, you will need to give presentations from time to time. Putting together a compelling presentation can take some time, especially if you want to include research and statistics that help you prove your points. You will also need to find a way to present these facts and figures in a way that will keep your audience interested, not put them to sleep. When you want more audience engagement, a PowerPoint presentation can be the key. Continue reading
Local online marketing refers to focusing on SEO tactics that will optimize your website based not just on the products and services you offer, but on your physical location. This type of marketing is also referred to as local SEO or location-specific SEO, but all of these terms mean the same thing: optimizing your website so that it beats out your local competition, as well as your online competition. Continue reading
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