Programs and Colleges For Better Web Marketing Skills

This article is contributed by Lauren Bailey.

Regardless of your location, job title, or industry, odds are the internet revolution is changing the way your company is doing business. Everything is “Facebook this,” “tweet that,” or “share this” – making it evident just how reliant the world has become on the web when it comes to promoting or selling a product or service.

With this changing face of marketing, it’s important for people to stay abreast of changing trends and tricks to ensure they get the most out of their efforts – from social media to SEO there is much to learn. Luckily, to make this process easier, there are numerous institutions offering educational programs that cover these topics in depth. To learn more about some possible options in your area, keep reading. Continue reading “Programs and Colleges For Better Web Marketing Skills”

The Best (and Worst) In Customer Service

The Wall Street Journal blog, Independent Street, has news, trends, tidbits and tools for and about entrepreneurs. It features some listings on customer service from Angie’s List, which are most thought-provoking.  Angie’s List provides consumer ratings for service businesses, based on a survey of its more than 750,000 members. Ratings are based on overall experience, price, quality, responsiveness and punctuality.

The following lists the best and worst service companies for 2008:

The Best

  1. Piano Tuning
  2. Music Instruction
  3. Lamp Repair
  4. Dryer Vent Cleaning
  5. Mailbox Repair
  6. Home and Garage Organization
  7. Party Rentals
  8. Roof Cleaning
  9. Upholstery Cleaning
  10. Animal and House Sitting

The Worst

  1. Home-Warranty Companies
  2. Home Builders
  3. Landline-Phone Service
  4. Cable-TV Service
  5. Satellite-TV Service
  6. Internet Service
  7. Cellular-Phone Service
  8. Furniture Sales
  9. Computer Sales
  10. Bridal Shops

“It never ceases to amaze me that most of the problems cited – across the board – could have been resolved had the companies only worked harder to listen and respond to their customers’ needs,” said Angie Hicks, founder of Angie’s List, in a statement. “In today’s economy, no business can afford to push their customers out the door, but that’s what a lot of these poorly graded companies are doing.”

The other lesson to be drawn from these lists seems to be that bigger companies appear more often in The Worst list, rather than in The Best list.  Perhaps smaller companies are more aware of the realities of survival in these recessionary times.

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