This article is contributed by Lauren Bailey.
Regardless of your location, job title, or industry, odds are the internet revolution is changing the way your company is doing business. Everything is “Facebook this,” “tweet that,” or “share this” – making it evident just how reliant the world has become on the web when it comes to promoting or selling a product or service.
With this changing face of marketing, it’s important for people to stay abreast of changing trends and tricks to ensure they get the most out of their efforts – from social media to SEO there is much to learn. Luckily, to make this process easier, there are numerous institutions offering educational programs that cover these topics in depth. To learn more about some possible options in your area, keep reading. Continue reading
Upper Cascadia: is that a place you would like to visit? What picture does it bring to mind? Both parts of the name evoke positive sensations. The views are presumably better in Upper rather than Lower Cascadia. The name Cascadia would seem to imply cascades or waterfalls.
If you were starting from scratch to develop a name for the province, you might be hard-pressed to find a better one. This is the question that Douglas Todd has raised in an article in the Vancouver Sun. Since the province touts itself as the best place on earth, what should it best be called?
As Todd pointed out, the existing name, British Columbia, has been there a long time and is much loved by many residents. Nevertheless it is a name that almost invites confusion. Why British? Why Columbia?
British Columbians could think about re-working the name that Queen Victoria gave us in the mid-1800s. She wanted to highlight the Columbia River, but not confuse us with South America’s Colombia.
You can read Douglas Todd’s article for detailed reasons why the present provincial name is not very satisfactory. There may have been good reasons when the province was established, but they do not carry the same weight now. If we are keen on increasing the number of visitors then what counts is how well the name may help us do that rather than how it is viewed by those living in the province.
In marketing terms, the name can be one of the strongest selling agents for the province. Changing the name may have a major influence on the attractiveness of the place to someone who has never visited before. It is very likely that the name will change at some time in the future. If so, why not now so that we can gain whatever benefits the name change may produce.
Whenever that contest takes place, I wish to nominate the name Upper Cascadia. I think it has a lot going for it.
If the word Cascadia takes your fancy, perhaps you may wish to check out books on Cascadia and understand what that word offers.
This is a cause that deserves to be publicized. An article in today’s Vancouver Sun points towards A world free of breast cancer
The foundation is part of an initiative, the 2020 Task Force, that is seeking to create a future without breast cancer by 2020. The event includes a blue-ribbon panel of medical experts who are leaders in treatment and research, including Dr. Stephen Chia, chair of the B.C. Breast Tumour Group at the B.C. Cancer Agency.
It is an ambitious target. Let us hope we all succeed in making it happen.
Canaries in mines signaled hazards
Rob Butler, a renowned authority on B.C. birds, is concerned by a troubling downward trend in avian populations worldwide according to the Vancouver Sun.
Population surveys over the past 20 years on the south coast show that olive-sided flycatchers are down 75 per cent, common nighthawks 72 per cent, barn swallows 80 per cent and red-eyed vireos 85 per cent. The list goes on.
Whatever the reason — global warming, habitat loss or other factors — the declines could be part of a much bigger picture.
Outdoor enthusiasts can find more at two new Vancouver Sun blogs:
Related: Decline in global bird populations points to an unhealthy planet