It is very difficult for big brands to work well with social media. Social media are all about people talking to people. Those one-on-one connections are very difficult for big brands to arrange. It is just too expensive to hire all the staff that would be necessary. The best they can do is to try to float an idea and hope that people will like it enough to share it with their friends. Continue reading
Most markets are seeing increasing competition. Provided you are ensuring your customers are completely satisfied and may even be grateful for the service they have received, they may very well be the best possible “sales people” you might have.
Among the most powerful ways to gain an immediate boost in sales is to include online marketing testimonials in your marketing strategy. Testimonials from customers work so well because they provide the two things that spur sales: credibility and trust. Continue reading
How do you know that your new online business will grab the attention of your target market and turn a profit? You can never know for sure until you give it a try, but it is still important to test your idea before investing a lot of money and energy. Testing periods can help you tweak your overall idea so that it fits the needs of your target market better, and you may come up with creative ways to make your products or services accessible and useful to a wider array of consumers. Continue reading
Almost everyone is aware of the growing number of social media that allow you to stay in touch with your friends and spread the word on matters and events that are important to you. That goes from Presidents of countries to stay-at-home moms and includes their young teenagers as they move around on their social whirl. Companies now see that this is an ideal way to communicate with their customers and prospects. Everyone wishes to make the most of this new dimension in their lives. Continue reading
If you’ve not been aware of the viral growth of social media such as Facebook and Twitter, then this was the week to change all that. It started with the news that the Pope now has a Twitter account @Pontifex and even though he has not tweeted he has more than half a million Twitter followers. Continue reading
It you need any confirmation that social media are where it is happening then the headline that Obama tweet sets record should convince you. Social media provide an opportunity for any business activity also. What may have worked in the past may no longer be the most effective way of working in this social media world. Continue reading
It used to be easy to stay in touch with your friends when the telephone system was less automatic. Calls were put through on a switchboard when a human being physically connected two telephone lines. If you lived in a small village, the telephone switchboard lady could probably tell you whether your friend was at home or not. Continue reading
This article is contributed by Gagan Deep.
A business blog can gain new eyeballs to your business, and build great loyalty among your existing customers. It can also boost brand awareness, and help build a customer community. However, all this is possible only when business blogging is done correctly. Continue reading
This article is contributed by Heather Green.
Giveaways are a great way to generate excitement around your blog and to drive more traffic to it. Everyone loves getting something for free, and giveaways are fun and exciting. You can leverage this enthusiasm to create awareness about your blog, pick up some additional traffic, and grow your subscribers. Continue reading
If Phishing is a new term to you then please read this post. Wikipedia will tell you that “phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication.” Often it may look like a message from your bank, or it could be Paypal or eBay. The phisher does not know whether you really have an account, but tries everyone in the hope that some may fall from it.
Here is one of the best phishing exploits I have seen. I have now twice received a message apparently from Google within the past three days that read as follows:
When you click on the link, then you see the familiar Google Gmail Welcome page.
Except that this is not the regular Google page. If you look up at the address field, you will find the URL is on the domain, .
Checking WhoIs for this page you will find that the administrative contact is the following person.
Undoubtedly if I had keyed in my Gmail username and password, that gentleman would have had access to my Gmail account and could do whatever he wished with it. Needless to say I immediately changed the password, in case he had already been there.
This is a particularly difficult one to spot, so it is important to be extra vigilant. Google has some good information about Messages asking for personal information. It also provides more detailed information about Suspicious results and strange behavior: Phishing attacks in other words.
You can forward such phishing Gmail messages to firstname.lastname@example.org and can send the Phishing URL to the Google Phishing team using their Phishing Report. Google also provides a link to Stopbadware.org, where you can learn more about malware that can infect your computer.
Some phishing attacks are not too difficult to spot, often including spelling mistakes and somewhat curious links. This particular current Gmail phishing incident is highly professional and the only clue is that URL address when you click on the apparent Google link.
Please spread the word rapidly. If you are on Twitter, then please ReTweet the message below.
Undoubtedly many people will be taken in.