Welcome to the first post of The Other Bloke’s Blog in its new livery. This new version uses WordPress software rather than the Google Blogger software, which had been used to-date. All previous 272 blog posts were successfully transferred in a way which maintained their Google keyword visibility unchanged from the word Go. Details of this will be published in a subsequent post.
So why were blogs in the headlines in February? There were three principal reasons:
- Some high visibility blogs were attacked by very skillful hackers
- Google made blog posts much more visible in its keyword searches
- Big business began to realize the power of blogs for marketing
Attacks By Hackers
Over the past three months, a number of high-traffic blogs have been hacked by skillful hackers. Some of these were well-known in the Internet marketing world including Small Business Trends (Anita Campbell) and Cornwall-SEO (Lyndon Antcliff) and also two of the SMM blogs. The most skillful hackers do it in such a way that it may be hidden from the website owner but is very visible to search engines, thus offering the possibility of rapid returns. If you want to learn more from our experiences, visit any one of the three part series:
The two key messages are:
- Keep a high level of security on your blog, particularly if it ranks well with the search engines.
- Be continually vigilant, particularly after weekends or statutory holidays.
One approach for the latter is outlined in Fast Alarm For Hidden WordPress Hackers.
Google Makes Blog Posts Much More Visible
As it happens, these attacks were happening as Google began to make blog posts much more visible in keyword searches. Blog posts can appear within a matter of hours at the top of the regular Web search results for appropriate keywords. Normal web pages may take days or weeks to appear. It’s a phenomenon that many have commented on as you can see in Blogs Take Center Stage For Marketers And For Google.
Paradoxically Google Blogsearch now may take days to list blog posts where once it would have displayed them within an hour or two. This may be caused by the large volume of spam websites that are now being created in the Google Blogger system. The resources do not seem to be applied to maintain the performance of Google Blogsearch. Perhaps this is because blogs are now so prominent in the regular Google Web search. It’s been clear for some time that Google BlogSearch Is Broken and there’s no sign of improvement at the moment.
Marketers See The Power Of Blogs
Although the search engine visibility of blogs had been increasing for some time, the latest boost is making them even more attractive. This is a current theme in marketing circles. Business Week had a long article extolling the virtue of blogs for large companies, Social Media Will Change Your Business. As the article points out:
Blogs could end up providing the perfect response to mass media?s core concern: the splintering of its audience. … In a world chock-full of citizen publishers, we mainstream types control an ever-smaller chunk of human knowledge. Some of us will work to draw in more of what the bloggers know, vetting it, editing it, and packaging it into our closed productions. But here?s betting that we also forge ahead in the open world. The measure of success in that world is not a finished product. The winners will be those who host the very best conversations.
For small and mid-sized businesses the message is even clearer. A blog will do much more for you on the Internet than a traditional website. That’s been apparent for some time.
Related: Business Blogging Now – February 2005