BWelford’s Monthly Round-Up For August 2009

This is the online version of the SMM Newsletter. It offers a summary for the month and a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.

Launch of the Marketing Right Now e-book

August was a somewhat quiet month in Internet Marketing but late in the month, SMM launched the Marketing Right Now e-book. It provides the critical advice that entrepreneurs and SOHO workers need to successfully grow their businesses in this Internet age.

Top Twelve Posts

We hope you will find this round-up of a dozen of the most popular posts instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe via the field in the middle of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; SGL = StayGoLinks; SMm = Senior Money Memos; SEP = Search Engine People blog; TOBB = The Other Bloke’s Blog
Website Audits Replace Website Reviews – 08/31/2009 SGL
A website review may comment on appearance: a website audit evaluates the key parameters that contribute to achieving website objectives.
Marketing Right Now e-book – 08/27/2009 BPW
Marketing Right Now is offered as a 55 page e-book (PDF file) and expands on the series on the Cre8tive Flow blog in Fall 2008.
Is Your Retirement Plan In The Red – 08/24/2009 SMm
Jim Otar describes the grey zone that many retirement plans fall into where they may be insufficient for retirees if investments underperform.
Taming the flood – with RSS Or Twitter? – 08/21/2009 SEP
Many suggest that Twitter will replace the reading of RSS news feeds. The news feeds have many advantages for serious readers and will survive.
Wills and Probate To Safeguard Your Heirs – 08/19/2009 SMm
A will should ensure that your assets are distributed to your heirs after all debts have been paid. The probate process ensures that your wishes are followed.
Guy Kawasaki Repeats Tweets: So Do It – 08/19/2009 SGL
Although repeating tweets was originally considered bad etiquette on Twitter, it is almost essential now given the volume according to Guy Kawasaki.
Canadian Cell Phone Rates Throttle Mobile Web Innovation – 08/14/2009 SGL
Canadian cellphone rates as set by Bell, Rogers and Telus, throttle investment in the Mobile Web, one of the strongest growth technology sectors.
Internet Explorer 6 kthxbye – 08/13/2009 BPW
Microsoft Internet Explorer version 6 is seeing increasing and violent opposition calling for its death but Microsoft extends its life.
Mind Maps Organize Thinking – 08/13/2009 OBB
Mind Maps are a graphical way of organizing your thinking that is currently very popular. FreeMind is a free software that is very effective.
Google Caffeine Update – Energy Boost For The Brain – 08/11/2009 OBB
Google is updating the infrastructure of its search process, now codenamed caffeine. It should deliver faster more reliable results.
Stop Your Email Newsletter Being Junk – A Case Study – 08/08/2009 BPW
Junk determination is done by the receiving ISP and evaluates the IP reputation and the message content. AWeber provides a email publishing service that avoids problems.
Financial Abuse of Our Elders – 08/01/2009 SMm
Financial abuse to elders is increasing with the severe recession. It is often committed by family members and seniors may be reluctant to prosecute.

As always, if you need creative help or ideas for important blog posts for your own blog, why not check out the SMM Title-Plus Service. You will be amazed how little it costs.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

Technorati Tags: , ,

BWelford’s Monthly Round-Up For June 2009

This is the online version of the SMM Newsletter. It offers a highlights summary and a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.

Monthly Highlights

The Google Bombshell

The biggest news item this month was the bombshell that Matt Cutts delivered in an SMX conference in Seattle that rocked the SEO world. Danny Sullivan described why SEO experts were so incensed in signaling that Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting. The key points that emerged were:

  1. Google for over one year had not revealed that it had reversed a significant search algorithm policy which it had previously recommended.
  2. Non-of the major SEO experts had spotted this feature was no longer working (and apparently had missed others according to Cutts).
  3. Clients had therefore paid for SEO effort that was without effect.

A new domain for BPWrap

andy capp

The blog BPWrap has now been transferred from a subdomain of the Cre8asite Forum’s website to its own domain, www.BPWrap.com. Using a 301 permanent redirect, visibility and ranking in Google keyword searches have been maintained without interruption. The toolbar page rank indicator is updated infrequently so does not yet show a rating for the new domain.

If you have linked to BPWrap posts, it would be appreciated if you would update the URLs. If you wish to transfer a WordPress blog to a new domain successfully, then please contact us.

A new domain for Local Business Online Smart Tips

This SMM mobile website is now to be found at www.lbost.com. The Internet world is increasingly going mobile. In some parts of the world, the mobile web is now much more active than the traditional Internet. Your traditional website is almost guaranteed to be unsatisfactory when viewed on some mobile device. If your most savvy customers might be checking you out via their iPhone or Blackberry, then you should carefully check your mobile presence. Contact us for assistance on this.

Top Twelve Posts

We hope you will find this round-up of a dozen of the most popular posts instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe via the field in the middle of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; SGL = StayGoLinks; SMm = Senior Money Memos; SSc = SEO-Scoop, a Search Engine People blog; SEP = Search Engine People blog; TOBB = The Other Bloke’s Blog
SEO Clients Deserve NoFollow Discounts – 06/24/2009 SGL
Google now say PageRank Sculpting and the use of the NoFollow tag on hyperlinks is ineffective. SEO clients have paid to have such work done.
A URL Shortener For Maximum RTs (ReTweets) – 06/22/2009 OBB
StumbleUpon has introduced a new URL shortener that displays the blog post within a frame that maximizes the possibility that the post will be retweeted.
SEO Gets Simpler In 2009 – 06/19/2009 BPW
PageRank sculpting has largely been downplayed as a useful technique by Google. This still leaves important issues to address in SEO.
10 Reasons For Editing Your Published Blog Posts – 06/18/2009 SEP
Editing previously published blog posts is very effective in improving the value to readers and optimising search engine visibility.
Canada Text message rates have huge markup – 06/17/2009 SGL
Testimony before the US Senate suggests that Canadian text messaging fees are way above the cost. This has stifled the demand for these services.
Blog Comments And Google – 06/15/2009 OBB
Based on recent discussions on pagerank sculpting and the nofollow tag, the wisest course seems to be to limit the number of comments on a blog.
Google Mobile gives search by voice whatever your accent – 06/15/2009 SGL
Search by voice and transit directions comes to Google Maps with a whole host of new features. You can now search Google Maps for Android using your voice,
Retirement Planning – Pensions Galore – 06/14/2009 SMm
While UK pensioners, particularly those abroad with frozen pensions, have a hard time making ends meet, the politicians have all the pensions they could wish for.
Tweet Tips For Max ReTweets (RTs) – 06/11/2009 SGL
By carefully crafting the tweet signaling a new blog post with hashtags, the number of retweets can be significantly increased.
PageRank Calculation – Null Hypothesis – 06/09/2009 BPW
PageRank as it applies in the Google search algorithm may possibly be calculated in two phases. Phase 1 calculates PR for all URLs: Phase 2 applies filters and tags.
Avoid WordPress Duplicate Content Problems With Google – 06/03/2009 BPW
WordPress is an excellent blogging software but can produce many web pages with duplicate content. This can be avoided by using the right robots.txt file.
With A Little Help From My Friends – 06/03/2009 SSc
By establishing a good reputation in social media, it is possible to have friends assist in publicising new blog posts.

If you need creative help or ideas for important blog posts for your own blog, why not check out the new SMM Title-Plus Service. You will be amazed how little it costs.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

Reblog this post [with Zemanta]

Technorati Tags: , , ,

BWelford’s Top Picks To 11/15/2008

This is the online version of the new-style SMM Newsletter.  It is a selection of the most popular posts written during the past two weeks. We hope you will find this round-up instructive and in some cases amusing. You can receive an e-mail version of this if you prefer.  In that case, please subscribe at the top of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date:  BPW = BPWrap; TOBB = The Other Bloke’s Blog;  SGL = StayGoLinks; CF = Cre8tive Flow (the blog for the Cre8asite Forums); VC = Viral Conversations, a new website from Michael Gray.

Social Media: Please Keep The Noise Down - 11/14/2008 SGL
Tolerance of activities like Live Blogging in social media may be influenced by where individuals sit on the sociability scale.
POW! Surprise Marketing – Push or Pull - 11/13/2008 TOBB
Andy Nulman is the king of Surprise and his new book is a fount of advice and ideas on how best to exploit Surprise Marketing – with POW.
Random Thoughts - 11/13/2008 BPW
Many write random thoughts but randomness is an essential feature of strong and secure passwords. random.org gives true random numbers.
Brand Canada � Aw Shucks - 11/12/2008 TOBB
Future Brand puts Canada at #2 on their National Brand scale, whereas Anholt has Canada at #4. Canada needs to be a little more brash.
Always On The Alert - 11/11/2008 BPW
Systems that provide SEO Alerts when particular conditions arise give an easy way of monitoring performance and competitive activity.
Grow Your Business- 11/11/2008 CF
The final article in the Marketing Right Now (MRN) series on Internet Marketing covers how to continue to grow your business to achieve your goals.
Barack Obama And Grassroots Leadership - 11/10/2008 SGL
The nomination of Barack Obama as President elect signals many things but the most powerful is the Internet support to grassroots leadership.
Tools and Tips to Help You Keep Up With The Latest Buzz- 11/07/2008 VC
Tools are available to identify what are hot topics in social media. These confirm the effectiveness of the Barack Obama organization in using social media.
RightNow Customer Service - 11/05/2008 SGL
Providing the customer service that satisfies customers through online software or chat services is win/win as sales growth covers costs.
Frozen UK Pensions – European Court of Human Rights – Decision - 11/05/2008 TOBB
The ECHR has rendered its Judgment in the case of the Frozen UK Pensions. Only the President of the Court dissented from the negative decision.
SMM (Social Media Marketing)- 11/04/2008 CF
Social media can absorb a great deal of human effort for negligible results. It is important to use time effectively in making your social media efforts count.
Talking Behind Your Back - 11/03/2008 SGL
Conversations will occur massively on the Internet. Companies can get involved through social media or they can leave everyone else to talk.

Footnote:
BWelford’s 6 Top Picks From The 2008 Business Best Sellers

SMM Newsletters Take A New Format

SMM has been producing newsletters since 2000 in a similar format. Clearly a change is way overdue. The relative search engine visibility of web pages versus blog posts means there is no contest. The online versions of the newsletter must be featured in a blog rather than merely on website pages. Even though the SMM newsletters have had an RSS newsfeed since 2003, they are still much less visible and require more maintenance than an equivalent series of blog posts.

A number of our readers do prefer to receive the newsletter by E-mail and that service will continue. That is why you may note the box at the top of the right sidebar by which you can subscribe to the new format SMM newsletters. The E-mail monthly newsletters will be issued at the end of every month and will feature the 10 to 12 most interesting SMM blog posts appearing during the month. The same information will appear in an online version in this blog.

There are a variety of ways such an E-mail subscription list can be handled. SMM has done all this in-house and uses a freely available software, Pimex MailExpress. As the readership is now approaching the 1000 mark, another solution will be needed.

Icontact.com

Our research is not complete, but the e-mail marketing service from icontact.com would seem to be a strong contender. Their system for bulk email marketing has very attractive economics and it handles all the readers subscriptions issues. There is a video that gives an excellent rundown of their email marketing solution. Since a 15 day free trial of iContact is available, that is the very best way to check whether their solution works for you.

Reblog this post [with Zemanta]

Technorati Tags: , , , , , ,

Word Of Mouth and Scraps of Conversation

Batter Scraps should be free -
Andy Capp

Everyone is now talking about word-of-mouth marketing. Many businesses are trying to figure out how they can best use this to their advantage. Jakob Nielsen has pointed out the difficulties of getting More Users To Contribute. In general only a tiny fraction of people do get involved and the majority are lurkers.

As Suw Charman suggests, given the ease of communicating on the Internet, it would be a real problem if too many people got involved. The challenge is to strike the right balance and generate messages that will circulate. Lois Kelly has suggested that stories are the ideal vehicle.

Today’s Guardian has such a story that will certainly generate a good deal of ongoing word-of-mouth commentary . It combines three of the themes that she thinks important:

  • David vs. Goliath.
  • Personalities and personal stories.
  • Glitz and glam.

The headline is The latest gastro dish? Batter scraps go ? la carte

In the ubiquitous fish and chip shops in the UK, it has always been the custom to give away for free odd scraps of fish covered in batter with fish and chip meals or even with a purchase of chips. When you remember that the first chippie opened in Mossley, Lancashire, in 1863, you can see that we are dealing with a long tradition here. Now a restaurant in Leeds is intending to charge for these scraps.

Already the word-of-mouth process has started with a vengeance. It’s clearly the kind of story that will circulate for some time to come. If Andy Capp were still around, he undoubtedly would have taken up the cudgels in his blog.

Related: Engaging Your Prospect’s Interest

Technorati Tags: ,

Search the Web for related articles:
Custom Search