Stronger Titles Or Headlines For More Visitor Traffic

This week saw the launch of a new service by Lyndon Antcliff from entitled Magnetic Web Content. Its tag line is "Link building with magnetic content" and Antcliff is a master at that. A weekly newsletter is offered and access to a private Forum. The aim is to offer access to unique, exciting content and headline ideas. The fee for that service is $50 per month and for anyone who writes frequently it is probably a worthwhile investment.

There is a strong emphasis on headlines with some information provided for free in the associated blog. For example a recent post covers Headlines for Article Writing. That caught my eye and was the genesis of a new SMM service. Headlines is, of course, a term that comes from the print media and Antcliff is a master of creating headlines that smash a brick into the face of the reader. An associated term for blogs is the Title and the two are not always the same.

Titles versus Headlines

This SMM service is all about Titles. The Title of a blog post is usually also the Headline but we prefer to use the term Title to make absolutely clear what is intended. The reason for this emphasis is that the Title is of critical importance in creating posts that will rank well in Google keyword searches. Since most blog posts will see the majority of their visitor traffic coming via keyword searches, it is important to think about search engines as well as human visitors in creating Titles that work well.

SMM offers a low-cost Blog Post Title-Plus Service. For an introductory period, an even lower price is offered. If you need help in developing winning Titles, you should check this new service out.

BWelford’s Monthly Round-Up For April 2009

This is the online version of the SMM Newsletter. It is a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.

We hope you will find this round-up instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe at the top of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; SGL = StayGoLinks; SMm = Senior Money Memos; SSc = SEO-Scoop, a Search Engine People blog; TOBB = The Other Bloke’s Blog
Canada Revenue Agency Checks Funny Income Tax Numbers – 04/30/2009 SMm
Benford’s law states that numbers do not occur randomly but that patterns often apply for example on the first digit which is more often a 1.
Mobile Web Pages Must Be Small – 04/28/2009 SGL
The relative scale of smart phone screens and desktop PC monitors means that separate web pages must be designed for each to avoid too much scrolling.
Google Profile – Yes Or No – 04/26/2009 OBB
Google now will show a profile at the end of search results for names but SEO leaders seem to be slow in creating appropriate profiles.
Top Five Time Tips For Better Blog Posts – 04/22/2009 SSc
Time is possibly the most important word you know.and its many meanings can have major implications for effective blog post writing.
Seniors Search Service In China – 04/15/2009 SMm
Baidu, the Chinese search engine, is now offering a search portal to seniors providing ready access to diversions and subjects of interest to elders.
The Google Local Business Center – 04/15/2009 BPW
Google has now added a User Guide to its Local Business Center. Any business relying on local customers should ensure it is well represented in the LBC.
Frozen UK Pensions Good News – The Case Moves To The 17-judge ECHR Grand Chamber – 04/13/2009 SMm
A request that the Grand Chamber of the European Court of Human Rights should hear the UK Frozen State Pensions case has been accepted.
Hyperlocal Information – 04/13/2009 SGL
News is going hyperlocal to provide individuals with the news that is happening around them. The demand is growing exponentially for such news services.
Paper Money Currency – Urstromtaler, Cheers Or Plenty – Take Your Pick – 04/09/2009 SMm
To encourage spending within their local communities, several are printing their own paper money currency, exchangeable for goods and services locally.
Grassroots Leadership Development – 04/09/2009 OBB
Jay Leno in his free show at Detroit showed what John Baldoni feels successful leaders can use but that misses out on grassroots leadership.
Do Your Web Page Views Make An Impression? – 04/08/2009 SSc
In the past Adsense Page Impressions have often been significanlty less than Google Analytics PageViews. The complete reverse now seems to be the rule.
Google Local Search If They Guess Where You Are – 04/07/2009 BPW
Google Local Search is offered even when you search for a service that is likely to imply you would like local results probably based on IP location.

If you would like the occasional search-engine visible blog post added to your own blog, why not contact us.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

Google and 301 Permanent Redirects – all you wanted to know and were afraid to ask

For most blogs and websites, Google is one of the major sources of visitor traffic. That is why it is so important to ensure that, when any web page is moved, it retains its visibility in Google. What is involved in this is what is called a 301 Permanent Redirect. The References below give a good account of the many ways this can be done. This blog has just moved and the good news is that the move was done in such a way that the Google visibility was maintained unchanged throughout the move. The specifics involved will be discussed in a more detailed post in the near future.

The reason for this post is that by accident some interesting details have emerged about how Google currently handles these 301 Permanent Redirects. Whether this was done in previous versions of the algorithm or whether it will continue to be the way they are handled is entirely unknown.

The common wisdom is that all three major search engines handle 301 redirects the same, that is to say they ignore the original URL and instead index the destination URL. This may not be exactly the way things work.

The reason for suggesting this is that a visitor to the blog on March 2nd arrived by doing a Google search for ‘Frank and Gordon‘. Frank and Gordon are the names of the Canadian beavers used in the Bell Canada advertising. This is what that visitor would have seen as part of that Google Search Engine Report Page (SERP).

Frank and Gordon

You may notice that the old address for the blog post is shown as entry #3 and the new address for the blog post is at entry #4. Clicking on either brings you to the same new blog post since the old address is redirected to the new address. However clearly both URLs are still maintained in the Google index.

The Old blog post cached version shows a cached date of February 18th. The New blog post cached version shows a cached date February 28th. The new version of the blog was put online on February 26th and the 301 Permanent Redirect from old to new was put in place at that time.

As of the time of posting on March 3, both versions are still featured in the SERP but now the New version is at #3 and the Old version at #4. Perhaps this indicates that the old version is never dropped from the index but merely gradually loses all its PageRank as this is transferred to the New Version and sinks without trace.

Useful References on 301 Permanent Redirects
Permanent Redirect with HTTP 301 – a very complete and technical account of a variety of methods for doing the redirect.
Permanent 301 Redirect, Can someone post an example or a link? – a High Ranking Forums discussion
301, Parking and Other Redirects for SEOs ( FAQ )Ian McAnerin
Canonicalization: The Gospel of HTTP 301Hamlet Batista writes on a related problem
301 Permanent Redirect to Error404.htm Page is a Problem to Google – an interesting discussion on a related problem