Expanding Your Product Into Overseas Markets – Some Important Considerations

This article is contributed by Tim Correia.

international center

If your company sells a product and you want to expand your business, then the best way to go about increasing your reach and your profits is undoubtedly to expand into international markets. This way you can reach an audience that is orders of magnitude larger, spread your brand to become a global phenomenon and grow your organisation several times over. Continue reading “Expanding Your Product Into Overseas Markets – Some Important Considerations”

Business Bookstore

We are pleased to announce that we have now added a Business Bookstore to this website. It includes books on business with a special emphasis on marketing and selling.

You can reach this on any web post or page of this blog via the tab on the navigation bar at the top of the page. We hope you will find the contents useful and informative.

If there are other sections that you believe would be appropriate in such a Business Bookstore, then please add your suggestions in the comments.

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Engaging Your Prospect’s Interest

Tell me a story to get my interest

Lois Kelly of Foghound Communication is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. She suggests the nine best story lines for marketing are those listed below. If you?re pitching to customers and you don?t use at least one of these story lines, you probably have a problem.

  1. Aspirations and beliefs.
  2. David vs. Goliath.
  3. Avalanche about to roll.
  4. Contrarian/counterintuitive/challenging assumptions.
  5. Anxieties.
  6. Personalities and personal stories.
  7. How-to stories and advice.
  8. Glitz and glam.
  9. Seasonal/event-related.

If you thought that selling was all about explaining product features and benefits to customers, then you probably will find this very thought provoking and even challenging. Instead you should be telling your prospect a story. That’s the way to really get their interest.

Tip of the Hat: Guy Kawasaki