The Power of Influence and Persuasion

Robert Cialdini
Robert Cialdini

Because of the world-wide recognition of Dr. Robert Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.” You can read more about his thinking in a recent article,  Why you say yes, even when you don’t want to. Continue reading “The Power of Influence and Persuasion”