A search engine optimization company is one that specializes in customizing your website so that from a search engine’s perspective, it offers rich, unique content. The more esteemed your website is in the eyes of search engines, the higher it will rank. A simple translation: if a search engine likes your website, when your customers are searching for you via relevant keywords, your website will be listed higher than those of your competitors. Continue reading
If you aim to grow your business, then at some time you’ll be thinking about advertising. If you’re thinking advertising, then at some time you’ll be thinking about using the Google Adwords program. Continue reading
Google has worked hard to improve the quality of the AdWords adds that appear on blogs such as this. The AdWords blog frequently has posts on how the quality scores are being improved. In general that means that the banner ad and the ad at the top of the right sidebar should hopefully appeal to visitors to the blog.
It was therefore somewhat surprising to note from traffic data the following block of ads in the right sidebar which one Google searcher would have seen. Can you guess what post that appeared with?
Surprisingly it was a post about a super-premium blended Scotch called Chivas 25 that retails in Canada for $400 dollars a bottle. The AdWords advertisers are clearly targeting high rollers. At least that is clear for all except the second advertiser. No wonder they are looking for worship on a budget if they have such expensive tastes.
- AdWords Targeting and Tracking Tips by Alden DeSoto, Google
- Google AdWords Targeting: Expect More, Pay Less by David Szetela
- Targeting Your Niche Market Using PPC Marketing by David R Brown