3 Ways for New Graduates to Market Themselves Online Like Pros

This article is contributed by Samantha Gray.

When we talk about marketing we often think about entrepreneurs, business people, and corporations. Our minds immediately shift to considering topics of web promotion, social media, and blogging. This makes sensethis is what marketing has become in many ways for our society today. But, it’s important to realize that marketing can be more than just the professional world of successful business people and major companies. Continue reading “3 Ways for New Graduates to Market Themselves Online Like Pros”

Free online courses for web entrepreneurs

This article is contributed by Katheryn Rivas.

Most web entrepreneurs set out on their own to start an online business, but there’s nothing wrong with a little help along the way. Aside from the conventional wisdom you might hear from seasoned industry veterans and web entrepreneurs, there’s actually a lot to learn about business online.

Specifically, a budding entrepreneur could profit from the many free online courses in business and financial management that abound on the Internet. Here I’m not talking about “business courses” that amount to nothing more than a brief PowerPoint presentation on leadership. There are a number of well-respected colleges and universities that offer free (!) online courses in some seriously complex subjects. With a free business education at your fingertips, what do you have to lose in trying them out? The best that could happen is that you become a savvier entrepreneur.

Continue reading “Free online courses for web entrepreneurs”

Local Business Coach Online

7 Reasons Coaches Can’t Make a Living Online is the somewhat provocative title of a post from Internet Business Coaching expert, Terry Dean.  As he says:

This article is specifically written for my readers who call themselves life coaches or business coaches. It’s about the 7 major mistakes I see coaches making online.  Go through each of these and really examine your practice to see if each element is holding you back. In every coach I’ve consulted with at LEAST 2 of these roadblocks were holding them back. I expect the same is true for you if you aren’t at the six figure level at least.

His Road Blocks are:

  1. You Are a Generalist
  2. You’ve Never Defined Your System
  3. Limited to Hour Based Income Only
  4. Not Generating Enough Leads
  5. Limited Selling Skills
  6. Not Recognizing your True Value
  7. Doing It All Yourself

His article expands on these topics and is well worth a read.

Checking Google for ‘business coach online’, there are clearly a great number of people who are offering such a service.  How many of them, I wonder, are running into those roadblocks that Terry Dean has identified..

Google’s current number one choice for a business coach blogger is Ken Troyer, an Online Business Coach & Mentor, who is Quietly Working Behind the Scenes.

He posts somewhat rarely so clearly Google must be aware of many of his grateful customers who presumably link to his website.  Since the start of the year he has only two posts, Lost Your Job? on February 16th, 2009 and Meet The Mentors Of The Niche Power Group on January 3rd, 2009.  He clearly is using his own recommendation: Set, and Forget…Get 250 One Way Links Automatically …with your keywords as anchor text. This is the how I got on page one of Google for my keywords.

What exactly does a local business coach do for you?  I believe strongly in the words of Peter Drucker, Help is defined by the recipient.  A good business coach is someone who can complement your own skills and experience.  It is someone with whom you have a mutual relationship of respect and confidence.  If the personal chemistry is good, then you will find that there is a synergy in working together.  The business coach provides a mirror in which you can better see exactly how you are running your business and how it can be strengthened.

A good example of such a business coach is Donna Fontenot, a fellow moderator at Cre8asite Forums. who is very well known in Internet Marketing circles, and who offers eBusiness Coaching & Consulting services   She provides expert assistance, as she says, for anyone wishing to transition from an office cubicle to a successful online ebusiness capable of generating substantial buzz and profit.

Team action with your local business coach is essential. Google’s new enthusiasm for local search gives new opportunities to leave your competitors eating your dust. The coach must be there whenever you need them, although thankfully with mobile phones and the Internet that is much more practical.  He or she will provide help as and when needed.  No more and no less. If you would like to explore how that can work for you, why not send us a message.

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Newspapers When The Going Gets Tough

When the going gets tough, the tough get going.  That phrase came to mind after reading.Mathew Ingram’s article,  Newspaper staff cuts: Good news?

There are a lot of newspapers that haven’t been moving quite as quickly as they might towards an online future. To a large extent, these papers have been insulated from the need to change by a healthy cash balance, a lock on local advertising markets, a magnanimous owner, a sense of entitlement, etc. (feel free to pick more than one).  What better way to force some change than by administering a large but hopefully non-lethal shock to the system?

With the advertising-revenue wolf clearly at the door, managers at these papers have moved swiftly to shed entire categories of sub-editors, to reconfigure the desk system, to merge Web and print duties where they might not have been merged before, and so on.  Even papers with strong unions have been able to accomplish this, because the economic necessity is so obvious.

When times are easy then even weak competitors can survive.  A tough time forces management to consider how performance can be improved.  Only the strong survive in that process.  In some ways it’s the law of the jungle.  Eventually the best survive.

Donna Ladd expressed a similar sentiment in her [Editor’s Note] When the Going Gets Tough.  She had another dimension on which she felt that newspapers could improve and grow:

I strongly believe that the key to weathering the crisis, or maybe even riding it like a wave, is to think as local as possible. We must look at the world around us with abundance in our hearts—not with stinginess in our eyes. We must help others succeed, dance with the ones who really care about us, bolster our local business community in every way possible. They are the ones who are there for us, the ones who don’t have a corporation telling them to lay off people because the outlets out West aren’t doing so well.

It really points to another lesson, which is never to assume that you are doing the very best you can do.  It is always good to have measures of performance and see how you could do even better.  Complacency is a certain recipe for demise when the times are changing.

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