BWelford’s Monthly Round-Up For August 2009

This is the online version of the SMM Newsletter. It offers a summary for the month and a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.

Launch of the Marketing Right Now e-book

August was a somewhat quiet month in Internet Marketing but late in the month, SMM launched the Marketing Right Now e-book. It provides the critical advice that entrepreneurs and SOHO workers need to successfully grow their businesses in this Internet age.

Top Twelve Posts

We hope you will find this round-up of a dozen of the most popular posts instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe via the field in the middle of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; SGL = StayGoLinks; SMm = Senior Money Memos; SEP = Search Engine People blog; TOBB = The Other Bloke’s Blog
Website Audits Replace Website Reviews – 08/31/2009 SGL
A website review may comment on appearance: a website audit evaluates the key parameters that contribute to achieving website objectives.
Marketing Right Now e-book – 08/27/2009 BPW
Marketing Right Now is offered as a 55 page e-book (PDF file) and expands on the series on the Cre8tive Flow blog in Fall 2008.
Is Your Retirement Plan In The Red – 08/24/2009 SMm
Jim Otar describes the grey zone that many retirement plans fall into where they may be insufficient for retirees if investments underperform.
Taming the flood – with RSS Or Twitter? – 08/21/2009 SEP
Many suggest that Twitter will replace the reading of RSS news feeds. The news feeds have many advantages for serious readers and will survive.
Wills and Probate To Safeguard Your Heirs – 08/19/2009 SMm
A will should ensure that your assets are distributed to your heirs after all debts have been paid. The probate process ensures that your wishes are followed.
Guy Kawasaki Repeats Tweets: So Do It – 08/19/2009 SGL
Although repeating tweets was originally considered bad etiquette on Twitter, it is almost essential now given the volume according to Guy Kawasaki.
Canadian Cell Phone Rates Throttle Mobile Web Innovation – 08/14/2009 SGL
Canadian cellphone rates as set by Bell, Rogers and Telus, throttle investment in the Mobile Web, one of the strongest growth technology sectors.
Internet Explorer 6 kthxbye – 08/13/2009 BPW
Microsoft Internet Explorer version 6 is seeing increasing and violent opposition calling for its death but Microsoft extends its life.
Mind Maps Organize Thinking – 08/13/2009 OBB
Mind Maps are a graphical way of organizing your thinking that is currently very popular. FreeMind is a free software that is very effective.
Google Caffeine Update – Energy Boost For The Brain – 08/11/2009 OBB
Google is updating the infrastructure of its search process, now codenamed caffeine. It should deliver faster more reliable results.
Stop Your Email Newsletter Being Junk – A Case Study – 08/08/2009 BPW
Junk determination is done by the receiving ISP and evaluates the IP reputation and the message content. AWeber provides a email publishing service that avoids problems.
Financial Abuse of Our Elders – 08/01/2009 SMm
Financial abuse to elders is increasing with the severe recession. It is often committed by family members and seniors may be reluctant to prosecute.

As always, if you need creative help or ideas for important blog posts for your own blog, why not check out the SMM Title-Plus Service. You will be amazed how little it costs.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

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BWelford’s Monthly Round-Up For June 2009

This is the online version of the SMM Newsletter. It offers a highlights summary and a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.

Monthly Highlights

The Google Bombshell

The biggest news item this month was the bombshell that Matt Cutts delivered in an SMX conference in Seattle that rocked the SEO world. Danny Sullivan described why SEO experts were so incensed in signaling that Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting. The key points that emerged were:

  1. Google for over one year had not revealed that it had reversed a significant search algorithm policy which it had previously recommended.
  2. Non-of the major SEO experts had spotted this feature was no longer working (and apparently had missed others according to Cutts).
  3. Clients had therefore paid for SEO effort that was without effect.

A new domain for BPWrap

andy capp

The blog BPWrap has now been transferred from a subdomain of the Cre8asite Forum’s website to its own domain, www.BPWrap.com. Using a 301 permanent redirect, visibility and ranking in Google keyword searches have been maintained without interruption. The toolbar page rank indicator is updated infrequently so does not yet show a rating for the new domain.

If you have linked to BPWrap posts, it would be appreciated if you would update the URLs. If you wish to transfer a WordPress blog to a new domain successfully, then please contact us.

A new domain for Local Business Online Smart Tips

This SMM mobile website is now to be found at www.lbost.com. The Internet world is increasingly going mobile. In some parts of the world, the mobile web is now much more active than the traditional Internet. Your traditional website is almost guaranteed to be unsatisfactory when viewed on some mobile device. If your most savvy customers might be checking you out via their iPhone or Blackberry, then you should carefully check your mobile presence. Contact us for assistance on this.

Top Twelve Posts

We hope you will find this round-up of a dozen of the most popular posts instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe via the field in the middle of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; SGL = StayGoLinks; SMm = Senior Money Memos; SSc = SEO-Scoop, a Search Engine People blog; SEP = Search Engine People blog; TOBB = The Other Bloke’s Blog
SEO Clients Deserve NoFollow Discounts – 06/24/2009 SGL
Google now say PageRank Sculpting and the use of the NoFollow tag on hyperlinks is ineffective. SEO clients have paid to have such work done.
A URL Shortener For Maximum RTs (ReTweets) – 06/22/2009 OBB
StumbleUpon has introduced a new URL shortener that displays the blog post within a frame that maximizes the possibility that the post will be retweeted.
SEO Gets Simpler In 2009 – 06/19/2009 BPW
PageRank sculpting has largely been downplayed as a useful technique by Google. This still leaves important issues to address in SEO.
10 Reasons For Editing Your Published Blog Posts – 06/18/2009 SEP
Editing previously published blog posts is very effective in improving the value to readers and optimising search engine visibility.
Canada Text message rates have huge markup – 06/17/2009 SGL
Testimony before the US Senate suggests that Canadian text messaging fees are way above the cost. This has stifled the demand for these services.
Blog Comments And Google – 06/15/2009 OBB
Based on recent discussions on pagerank sculpting and the nofollow tag, the wisest course seems to be to limit the number of comments on a blog.
Google Mobile gives search by voice whatever your accent – 06/15/2009 SGL
Search by voice and transit directions comes to Google Maps with a whole host of new features. You can now search Google Maps for Android using your voice,
Retirement Planning – Pensions Galore – 06/14/2009 SMm
While UK pensioners, particularly those abroad with frozen pensions, have a hard time making ends meet, the politicians have all the pensions they could wish for.
Tweet Tips For Max ReTweets (RTs) – 06/11/2009 SGL
By carefully crafting the tweet signaling a new blog post with hashtags, the number of retweets can be significantly increased.
PageRank Calculation – Null Hypothesis – 06/09/2009 BPW
PageRank as it applies in the Google search algorithm may possibly be calculated in two phases. Phase 1 calculates PR for all URLs: Phase 2 applies filters and tags.
Avoid WordPress Duplicate Content Problems With Google – 06/03/2009 BPW
WordPress is an excellent blogging software but can produce many web pages with duplicate content. This can be avoided by using the right robots.txt file.
With A Little Help From My Friends – 06/03/2009 SSc
By establishing a good reputation in social media, it is possible to have friends assist in publicising new blog posts.

If you need creative help or ideas for important blog posts for your own blog, why not check out the new SMM Title-Plus Service. You will be amazed how little it costs.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

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BWelford’s Monthly Round-Up For May 2009

This is the online version of the SMM Newsletter. It is a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.

We hope you will find this round-up instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe via the field in the middle of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; DIR = DirJournal Marketing Articles; SGL = StayGoLinks; SMm = Senior Money Memos; SSc = SEO-Scoop, a Search Engine People blog; TOBB = The Other Bloke’s Blog
Social Media Is An Oxymoron – 05/29/2009 SGL
Social Media is an oxymoron since social deals with individuals and media are often mass media. Twitter exhibits both types of behaviour.
Stronger Titles Or Headlines For More Visitor Traffic – 05/28/2009 OBB
A new service is available from Lyndon Antcliff on stronger headlines and content for link-building. SMM offers a Blog Post Title-Plus service.
Alarming Debt For Canadians – 05/26/2009 SMm
A CGA survey of 2013 Canadians in November 2008 shows an alarming increase in household debt to cover living expenses rather than for assets.
Arial Font No Longer – 05/25/2009 BPW
For improved legibility on the screen, Verdana is an improvement on Arial, which has a slightly cramped look. Both are sans-serif fonts.
U.S. Credit Card Industry Faces Much Greater Regulation – 05/20/2009 SMm
In both the US and Canada, new legislation for credit cards will bring much needed changes to stop abuses. Credit card borrowers are naturally very happy.
Giving Your WordPress Blog An Elegant Face – 05/20/2009 SSc
The standard out-of-the-box WordPress Blog has a series of blog posts on the home page. A single post and a popular posts list is more elegant.
Being Asked Beats Asking – 05/18/2009 OBB
Seth Godin suggests you should be very careful in planning how you ask someone to do something. Much better is to get them to do the asking.
Multiple WordPress Loops For A New Blog Look – 05/17/2009 BPW
Using two loops within a WordPress blog can allow more user-friendly layouts such as one post followed by a list of most popular posts.
Using Analytics to Spot Problems with your Website – 05/15/2009 DIR
Analytics can be the performance instruments on any website in removing problems and in helping a continuous improvement process to better achieve goals.
Do you trust your people enough to let them talk to customers? – 05/08/2009 BPW
Brian Kalma, Zappos, encourages a corporate climate where employees are encouraged to dialogue with customers in social media and it shows in sales increases.
Time For A Mobile Website – 05/07/2009 SGL
Mobile devices need websites specifically designed for them to maximize the usability and the revenue generating potential of this growth sector.
10 Reasons Why Visitors Do Not See Your Calls To Action – 05/06/2009 SSc
Visitors may not arrive at your website or may not see the Calls To Action. This is a list of 10 reasons why the website does not produce results.

If you need creative help or ideas for important blog posts for your own blog, why not check out the new SMM Title-Plus Service. You will be amazed how little it costs.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

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BWelford’s Monthly Round-Up For March 2009

This is the online version of the SMM Newsletter. It is a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.

We hope you will find this round-up instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe at the top of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; DIR = DirJournal Marketing Articles; SGL = StayGoLinks; SMm = Senior Money Memos; SSc = SEO-Scoop, a Search Engine People blog; TOBB = The Other Bloke’s Blog, VC = Viral Conversations
When The Lights Go On Again .. All Over The World – 03/27/2009 OBB
Lights around the world will go off to show support for EarthHour. Darkness is not negative and the lights going on again can be a message of hope.
Alberta Tries Brand Marketing – 03/26/2009 OBB
To help create a more positive image for Alberta internationally, the old slogan, Alberta Advantage, will be replaced by a new brand and slogan.
Weakest Link – 03/25/2009 SSc
Google should ignore low value inbound links in its algorithms. We all should focus on merit-based inbound links.
The Weakest Button – An Open Letter to Matt Cutts, Google – 03/22/2009 BPW
The Google Classic Search web page has remained unchanged for many years. Perhaps modified buttons would give better user experiences.
Grassroots Leadership – 03/22/2009 SGL
Grassroots leaders helped get Barack Obama to become president. They are now being encouraged to get involved in making the stimulus process work.
Ponzi Schemes in Ponzi States – 03/19/2009 SMm
Many are commenting on the parallel between the Madoff Ponzi scheme and the banking meltdown created by gullible bankers and inappropriate mortgages.
When Should You Publish That Blog Post? – 03/16/2009 DIR
By publishing blog posts when the majority of your Twitter followers are around, you maximize traffic generation. 0800 am EST is still preferred.
Stephen Fry On The Internet – 03/12/2009 SMm
In a BBC Radio 4 interview, Stephen Fry provides a superb account of some of the richness of the Internet as he finds it, particularly through Twitter.
Watch Your Punctuation Online – 03/11/2009 SSc
Search engines can be even more picky about punctuation than the most irritating human reader. Make sure your punctuation is not reducing search engine visibility.
Google Is Killing Its Golden Goose – 03/06/2009 OBB
Twitter is seeing remarkable growth but all is behind ‘nofollow’ tags. Google must resolve whether it wishes to catalogue all information and if so how.
How to Integrate Web Videos into your Marketing Plan – - 03/05/2009 VC
Marketing makes contacts with prospects and customers to maximize the chance that they will select products and/or services from your company. If they watch a video that shows what your product or service can do, then this is almost as good as having a face-to-face meeting with them.
How Long Should That Blog Post Be? – 03/04/2009 DIR
Given the growing popularity of Twitter with its micro-blogging tweets, regular blogs should have slightly shorter posts that encourage comments.

If you would like the occasional search-engine visible blog post added to your own blog, why not contact us.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

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BWelford’s Monthly Round-Up For February 2009

This is the online version of the SMM Newsletter. It is a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.

We hope you will find this round-up instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe at the top of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; DIR = DirJournal Marketing Articles; SGL = StayGoLinks; SMm = Senior Money Memos; SSc = SEO-Scoop, a Search Engine People blog; TOBB = The Other Bloke’s Blog
Apple Safari v.4 Beta For Faster Gmail - 02/26/2009 OBB
The Apple Safari browser version 4 beta handles Gmail really well and does a much faster job than Firefox with a better user experience than Google Chrome.
Scams in Canada - 02/26/2009 SMm
In the current recession there are even more scams being run and it is important for everyone to be vigilant. Lists of information resources are provided.
Click Here For Better Usability And SEO - 02/25/2009 SSc
Click Here works well for Usability but requires image buttons with ALT text to perform well in SEO.
Deep Web, NOW Web – more headaches for Google - 02/22/2009 BPW
The NOW Web includes all ‘online’ packets of information or Instants. The New York Times describes the Deep Web which is uncrawlable by Google.
The NOW Web Is Not The Mobile Web - 02/18/2009 SGL
The NOW Web includes the World Wide Web and all other online packets of information or Instants. The concept is suggested by what Twitter has done.
Yes, Yes Minister, Please, Please - 02/13/2009 SMm
The freebies received by top UK government civil services raise questions on what influence these were meant to have. Bonuses are also questioned.
The NOW Web From An Even Higher Place - 02/18/2009 OBB
Twitter has shown that there is much more online communication activity than is found by Google. The NOW Web is the descriptor of this enhanced cyber-space.
Getting Results From Twitter - 02/11/2009 SGL
Twitter is now a rich resource since so many people are now involved. Being effective requires careful time planning and contact with high profile users.
Check Those Cleared Bank Cheques – A New Scam - 02/08/2009 SMm
Even if your bank has ‘cleared’ a cheque, they may still come after you if the issuing bank eventually does not also clear the cheque.
Too Many Seniors In British Columbia - 02/07/2009 SMm
British Columbia has a high proportion of seniors and this will grow. However with good health, they can still contribute to economic performance.
How To Write Engaging Blog Posts - 02/04/2009 – DIR
Blog posts must be attractive to visitors and visible in the search engines. More challenging is to make them engaging so that visitors get involved.
Global Recession Needs Global Solutions Without Protectionist Trade Barriers - 02/04/2009 SMm
The Buy American clause in the US recover package would trigger retaliatory action by Europe and Canada among others against this protectionism.

If you would like the occasional search-engine visible blog post added to your own blog, why not contact us.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

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BWelford’s Monthly Round-Up

This is the online version of the SMM Newsletter. It is a selection of the most popular posts written by Barry Welford (online name BWelford) during the past two months.

We apologize for the long delay since you saw the last version but as you can see I am now being invited to write for more blogs. We hope you will find this round-up instructive and in some cases amusing. You can receive an e-mail version of this if you prefer. In that case, please subscribe at the top of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; DIR = DirJournal Marketing Articles; SGL = StayGoLinks; SMm = Senior Money Memos; SSc = SEO-Scoop, a Search Engine People blog; TOBB = The Other Bloke’s Blog; VC = Viral Conversations
Twitter, The Blog Killer – 01/29/2009 SGL
The wide popularity of Twitter is making blogging more difficult as Mark Evans states. However more people now use mobile devices.
How Well Do You Use Your Twittersphere? – 01/28/2009 SSc
Twitter can be an irritating noisy diversion or a process for dialoguing with your friends: effective use requires some interface such as Tweetdeck to derive maximum benefit.
UK Ministry Of Silly Walks- 01/23/2009 SMm
Monty Python on its YouTube channel offers free viewing of all its videos in the hope that you will then buy the DVDs from Amazon.
A Fluid Google Favicon – 01/20/2009 BPW
Google has adopted a somewhat fuzzy, fluid favicon reflecting the view that brands should be in constant evolution. A sharp favicon seems better.
Top 100 Lists Are Over The Top – 01/14/2009 DIR
Top 100 lists are like society columns with only fleeting recognition for those listed. They may have some small value in creating back links.
How Will Search Change In 2009? – 01/09/2009 DIR
2009 will probably be the year in which Mobile Search becomes more important than regular search so one needs a mobile-friendly websites.
Make That Elevator Speech A Twitter Intro – 01/06/2009 TOBB
Elevator speeches seem somewhat archaic in this online world. A Twitter Intro in 140 characters and spaces seems much more appropriate.
All About Money – 2008/12/28 SMm
Money is of interest to all and there are many descriptions and celebrations of its characteristics and the feeling of well being it brings.
Mobile Search – The pro and cons of developing a mobile version of your website – 12/26/2008 DIR
The Mobile Web is now bigger than the PC Internet Web and having a mobile version of a website is rapidly becoming a priority.
Who Wants To Be A Millionaire? – 12/26/2008 SMm
Eartha Kitt died at 81. Any of her adoring fans would have been delighted to be the millionaire that this old-fashioned girl was looking for.
Put Your Right Footer In – 12/15/2008 DIR
Fact-filled footers with many links can provide more navigation help to the enthusiastic website visitor and may make websites more sticky.
Visitors Bounce – 12/09/2008 BPW
The bounce rate for visitor traffic is a good measure of the relevance of a web page. Sticky websites will likely get higher Google rankings.
SearchWiki or Search Sticky – 12/03/2008 BPW
Basing search on searchers votes seems much less reliable than basing this on how they act. Sticky-SEO describes the future of search.

If you would like the occasional search-engine visible blog post added to your blog, why not contact us.

Barry Welford

Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.

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BWelford’s Top Picks To November 30, 2008

This is the online version of the SMM Newsletter.  It is a selection of the most popular posts written during the past two weeks. We hope you will find this round-up instructive and in some cases amusing. You can receive an e-mail version of this if you prefer.  In that case, please subscribe at the top of the right sidebar.

The blogs in which the posts appeared are indicated by the following abbreviations after the date:  BPW = BPWrap; TOBB = The Other Bloke’s Blog;  SGL = StayGoLinks; SS = SEO-Scoop, a Search Engine People blog

The Internet is Twitter - 11/29/2008   BPW 
Social media such as Twitter typify the massive communication potential of the Internet. Although it is chaotic, perhaps surveys can provide order.
Reputation Management and Social Media - 11/29/2008 SGL 
Reputation management was possible although sometimes unethical before social media. Now companies must be an active part of the dialogue.
Traditional British Pubs Face Death - 11/28/2008   TOBB 
British Pubs are closing as visitors no longer wish to pay the increasing taxes on beer. The new generation may wish to spend more time online.
Standing Out In Social Media – Miss Manners or Mis-Behavior - 11/25/2008 SS 
Following the rules of netiquette may mean you are invisible in social media. Surprise marketing may be more ‘in your face’.
Benefit of Clouds in Africa - 11/23/2008  BPW 
Cloud computing accessed via cell phones or iphones brings powerful computing to many hands and can open up the way crises are reported.
Tom Clancys Endwar Voice Commands - 11/23/2008 SGL
Tom Clancy’s Endwar from Ubisoft uses voice technology. It works reasonably well in handling problem accents but limits functionality.
Abu Dhabi Brand Faith News Flash - 11/19/2008 SGL
News flashes should not be on Flash websites since they lose Google visibility. The website needs a RSS news feed for best effectiveness.
Happy 150th Birthday, British Columbia - 11/19/2008   TOBB 
British Columbia is 150 years old on November 19, 2008 and some fine companies have grown and prospered. The 2010 Olympics offers a bright future.
Voices mumble, fingers fumble - 11/19/2008 SGL 
As cell phones get smaller, speech technology will be capable of given very user-friendly ways of using them, particularly for seniors.
Five Seconds In The Blink Of An Eye - 11/18/2008  TOBB 
Malcolm Gladwell suggested a viewer makes up his mind about a web page in the blink of an eye. The five seconds test checks out web pages.

Footnote:
BWelford’s 6 Top Picks From The 2008 Business Best Sellers

SMM Top Picks For October 2008

This is the online version of the new-style SMM Newsletter, which you can receive by e-mail by subscribing in the box at the top right.  It is a selection of the most popular posts in the three SMM blogs.  This also includes links to the Marketing Right Now article series we are writing on the Cre8tive Flow blog for Cre8asite Forums. We hope you will find them instructive and in some cases amusing.  Please add your comments below if you have suggestions on how this can be improved.

BPWrap

The Other Bloke’s Blog

  • Take The Google Challenge - 10/28/2008
    Having a high percentage of Google visitors may be hazardous to your long term success.
  • Joe - 10/18/2008
    With many political Joes, it’s good to remember that Canadian Joe.
  • There Is No Space In Brand - 10/09/2008
    Company names with spaces may not perform well on the Internet.
     
  • Watching The Clouds - 10/03/2008
    Cloud computing or SaaS (Software as a service) is the next big battleground.

StayGoLinks

  • Bigger Ads For Bigger Screens - 10/22/2008
    With few people with 800×600 screens, now is the time to use that screen real estate well.
  • The Big Footer League - 10/06/2008
    Fact-filled footers that hold the information ‘below the fold’ for those interested in scrolling down are a better use of screen real-estate.
  • Your Call Is Important To Us – Really? - 10/03/2008
    Time is important to the customer since they are not in control of what is happening.

Articles on the Cre8tive Flow Blog for Cre8asite Forums

This weekly 8-part series of articles on Marketing Right Now (MRN) started in September and the final two will be available in November.

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SMM Newsletters Take A New Format

SMM has been producing newsletters since 2000 in a similar format. Clearly a change is way overdue. The relative search engine visibility of web pages versus blog posts means there is no contest. The online versions of the newsletter must be featured in a blog rather than merely on website pages. Even though the SMM newsletters have had an RSS newsfeed since 2003, they are still much less visible and require more maintenance than an equivalent series of blog posts.

A number of our readers do prefer to receive the newsletter by E-mail and that service will continue. That is why you may note the box at the top of the right sidebar by which you can subscribe to the new format SMM newsletters. The E-mail monthly newsletters will be issued at the end of every month and will feature the 10 to 12 most interesting SMM blog posts appearing during the month. The same information will appear in an online version in this blog.

There are a variety of ways such an E-mail subscription list can be handled. SMM has done all this in-house and uses a freely available software, Pimex MailExpress. As the readership is now approaching the 1000 mark, another solution will be needed.

Icontact.com

Our research is not complete, but the e-mail marketing service from icontact.com would seem to be a strong contender. Their system for bulk email marketing has very attractive economics and it handles all the readers subscriptions issues. There is a video that gives an excellent rundown of their email marketing solution. Since a 15 day free trial of iContact is available, that is the very best way to check whether their solution works for you.

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