This is a guest post by Peter Johnson.
If you run a business that operates ‘on site’ such as a construction business or a mining company, then you might not spend much time worrying about computers or technology. Generally the assumption is that computers are more of a concern for offices and that they require desks, power sockets and the like to be of much use.
This is an outdated view however, and these days it’s important to realise that all that is changing. Thanks to the process of convergence, our devices are getting constantly smaller and more portable, while also getting more powerful, flexible and productive. These days you can do on a handheld tablet what would once have required a full-blown desktop PC. Continue reading
The big news in 2012 has been the almost explosive growth in sales of tablet computers such as the Ipad. What has also been noted is that the people with these mobile devices often use them to make purchases. For example, according to a survey by comScore, the rapid adoption of iPads and other tablets is speeding up the growth in travel bookings on mobile devices. In the first half of 2012, the study estimates that 61% of tablet owners made a purchase on their device in the first half of the year, while 34% booked travel.
This suggests real opportunities for product marketers but there is a fly in the ointment. Continue reading
This is a guest post by Heather Green.
Giveaways are a great way to generate excitement around your blog and to drive more traffic to it. Everyone loves getting something for free, and giveaways are fun and exciting. You can leverage this enthusiasm to create awareness about your blog, pick up some additional traffic, and grow your subscribers. Continue reading