Almost everyone is aware of the growing number of social media that allow you to stay in touch with your friends and spread the word on matters and events that are important to you. That goes from Presidents of countries to stay-at-home moms and includes their young teenagers as they move around on their social whirl. Companies now see that this is an ideal way to communicate with their customers and prospects. Everyone wishes to make the most of this new dimension in their lives. Continue reading
If you’ve not been aware of the viral growth of social media such as Facebook and Twitter, then this was the week to change all that. It started with the news that the Pope now has a Twitter account @Pontifex and even though he has not tweeted he has more than half a million Twitter followers. Continue reading
This is a guest post by Fred Hunter.
One of the most important parts of business is the ability to network with people. Once you make a great number of connections it can open up a whole new world of opportunities for you. To be able to share ideas with other successful people can take your business from good to great. The amount of work you can get from referrals will improve. If you keep to yourself you still have a good chance of being successful, but not nearly as much as when you’re well connected. But how exactly do you become a great networker? Continue reading
It you need any confirmation that social media are where it is happening then the headline that Obama tweet sets record should convince you. Social media provide an opportunity for any business activity also. What may have worked in the past may no longer be the most effective way of working in this social media world. Continue reading
It used to be easy to stay in touch with your friends when the telephone system was less automatic. Calls were put through on a switchboard when a human being physically connected two telephone lines. If you lived in a small village, the telephone switchboard lady could probably tell you whether your friend was at home or not. Continue reading
This is a guest post by Gagan Deep.
A business blog can gain new eyeballs to your business, and build great loyalty among your existing customers. It can also boost brand awareness, and help build a customer community. However, all this is possible only when business blogging is done correctly. Continue reading
This is a guest post by Heather Green.
Giveaways are a great way to generate excitement around your blog and to drive more traffic to it. Everyone loves getting something for free, and giveaways are fun and exciting. You can leverage this enthusiasm to create awareness about your blog, pick up some additional traffic, and grow your subscribers. Continue reading
This is a guest post by Samantha Gray.
When we talk about marketing we often think about entrepreneurs, business people, and corporations. Our minds immediately shift to considering topics of web promotion, social media, and blogging. This makes sense – this is what marketing has become in many ways for our society today. But, it’s important to realize that marketing can be more than just the professional world of successful business people and major companies. Continue reading
This is a guest post by Eliza Morgan.
Marketers know that while Google+ and Pinterest are slowly gaining popularity, the reigning social media network site is Facebook. Given that, Facebook is still where the money is at. Recently Facebook had a facelift and converted from the “Wall” to the “Timeline.” While changes can sometimes be frustrating, it’s a marketer’s responsibility to learn how to quickly adapt so he or she can continue to bring in the big bucks for his or her clients. To get you up to speed on how you can convert “likes” into real life purchases by using the new Timeline features effectively, continue reading below.
In the lucrative search market, Google may have the lion’s share but Yahoo and Microsoft, the other major players, are continually seeking ways to undercut that dominance. Now we hear that Microsoft Plans Major Ad Push Around New Search Engine; Is The Name Bing?
AdAge previously reported that Microsoft was planning a major ad campaign to promote a relaunch of Live Search this spring. It now says that Microsoft will spend between $80 and $100 million on advertising, almost double the amount typically spent on the launch of a consumer product. The campaign will span TV, print, and online. It is so large that ad firm JWT is actually hiring while most of its competitors are shedding employees. AdAge says the campaign will “focus on planting the idea that today’s search engines don’t work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems.”
Google would strongly refute that message, perhaps by pointing out that it offers More Search Options.
We have spent a lot of time looking at how we can better understand the wide range of information that’s on the web and quickly connect people to just the nuggets they need at that moment. We want to help our users find more useful information, and do more useful things with it.
We are announcing a new set of features that we call Search Options, which are a collection of tools that let you slice and dice your results and generate different views to find what you need faster and easier. Search Options helps solve a problem that can be vexing: what query should I ask?
That approach may well counter the Microsoft challenge. After all powerful advertising campaigns do not necessarily mean that the new Microsoft Search – Bing, Kuomo or whatever it is called – will be any better than the previous Live Search that has been notoriously erratic.
What Google Search Options may not do is help in the more heated arena where Google battles Facebook.
Google increasingly sees social networks such as Facebook as challengers to its search engine. As people search out advice online for everyday, personal decisions, the standard list of links served up by Google is not seen as intimate or trustworthy. For decisions such as choosing a restaurant or a day care provider, social networking sites or known review sites have an advantage, said Google Group Product Manager Ken Tokusei. Such sites offer information from friends or acquaintances, and users tend to trust that information more.
Google does allow users to add opinions to search results but this approach really has not gained any traction. However I believe the key battle-ground is regular search where Microsoft will pitch its Bing. I believe Google is in a position to adopt an approach that the others will have a very hard time matching. This will be outlined in a follow-up article entitled, Google Can Continue To Dominate Search With A Customer-Centric Strategy.
Please make sure you have subscribed to the RSS News Feed so that you can see the follow-up when it is published.
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- Bing, Bing, Bing: Get Ready To Hear About Microsoft’s New Search, Again and Again (readwriteweb.com)