Google searches that give a single result

new made up wordI was intrigued to see that the erudite audience on Quora were discussing what Google searches would give a single result.

Phillip Remaker who describes himself as a Google user since the beta days had the right answer:

Ironically, the moment you post the words or phrase that form a single Google hit, that post becomes incorporated into searches and the single hit becomes many.

A form of the Heisenberg principle applies to one-result Google searches: The act of observing them destroys them.

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Safeguarding Your Reputation In The Twitter Age

speaker
Courtesy of iosphere via freedigitalphotos.net

Social media have changed the way we all must consider what other people may believe about us. It is not just celebrities like Jian Ghomeshi or Bill Cosby who may be concerned how quickly comments about their reputation may be shared on Twitter or Facebook. Anyone of us may find that someone is spreading a story that may not be true.

Unfortunately it is always the case that bad news circulates faster and more widely than good news.That is why reputation management has become a key service that any company or high-profile individual may wish to use. Continue reading “Safeguarding Your Reputation In The Twitter Age”

What an SEO Company Does for You

seo
Courtesy of Stuart Miles via freedigitalphotos.net

A search engine optimization company is one that specializes in customizing your website so that from a search engine’s perspective, it offers rich, unique content. The more esteemed your website is in the eyes of search engines, the higher it will rank. A simple translation: if a search engine likes your website, when your customers are searching for you via relevant keywords, your website will be listed higher than those of your competitors. Continue reading “What an SEO Company Does for You”

Free Online SEO Training for Beginners

This article is contributed by Melissa Miller.

SEO has quickly become a hot topic for online marketing gurus and webmasters. If a site is to earn top rankings on popular search engine sites like Google, good SEO  techniques have to be implemented into the marketing plan.

Whether you are interested in starting an online business or looking for ways to improve an already existing website, there are several online resources out there that can help you learn the fundamentals of search engine optimization (SEO). But if you don’t have the extra money to pay for SEO training, you can still learn the basics by using the following free online tutorials. Continue reading “Free Online SEO Training for Beginners”

5 Top Strategies for Getting Links to Your Website

This article is contributed by Audrey Porterman.

With Google’s latest update, Google Penguin, quality links have become more important than ever. Sites with poor links saw their page rank drop significantly. While links had always been important to a site’s search engine ranking, the update shifted the emphasis to the quality of those links. Continue reading “5 Top Strategies for Getting Links to Your Website”

Protect Your Personal Brand

ABC News tells us that Celebrity chef Gordon Ramsay is suing a Montreal Eatery for $2.72M.  He is concerned about alleged defamatory comments he says were made about him.  Perhaps you’re not as famous as Gordon Ramsay but you too should be concerned about online personal branding. Continue reading “Protect Your Personal Brand”

Can Infographics Boost SEO Efforts?

This article is contributed by Angelita Williams.

Traditionally internet marketers use the power of key words in articles, titles, and metadata descriptions in order to get high search engine rankings. But there is now a fresher, more attractive and most importantly not as “obvious” SEO technique that is making its way in cyberspace—infographics. Just like the name sounds, infographics are illustrations (graphics) that artistically display a set of data or statistics (info). Because they’re fun and manage to showcase what some may consider a “boring” set of stats in a new light, they often go viral.

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Blogging First And Foremost

Marketing First

That was the title I selected as the introduction for a post to launch the new free downloadable e-book: Marketing Right Now. I pondered long and hard on what title might be best. The book deals with the fundamental basics of starting up and growing a business. Almost by default I chose the title Marketing First. My implicit thinking was that any activity is best done if you first cover strategy and then work out the tactics. That is true in waging war and it is also true in growing your business.

expert blogging

An alternative title might have been Marketing Strategy First. When researching that title, I was struck by a website I found that dealt with ‘strategic marketing for growing companies’. The strategic marketing expert had assembled a lot of the right stuff. However I was somewhat surprised to find that the blog was buried almost in the footer and the archive of blog posts, shown on the right, suggested this was not a high priority.

Strategy First, Blog Second

Although there are many important principles in the E-Book, Marketing Right Now, if I could choose only one that would have the biggest impact then I think it would be the title of this post: Blogging First And Foremost.

The sad fact is that blogging does not get the respect it should have. Blogging is all about the dialogue you should have with your prospects and clients. Even if that were not sufficient reason, the other important factor is that Google loves blogs. The RSS news feed for your blog is an instant alert to the world that you have something to say.

Nevertheless blogs, like Rodney Dangerfield, get no respect. Of course they most often started off as personal musings or journals, so why would anyone else care. In addition, blog is such an unfortunate and ungainly name. I often recommend that clients use a different name. For example News and Views is an upbeat kind of title. For some websites, Fresh Ideas can be an even better choice.

Dialogue With Your Market-Place

If you are not using your blog to make contact with your market-place at least once per week, you might adopt this discipline. As your week draws to a close, ask yourself the question, “What did my prospects and clients hear from me this week? Of course there is another question you should be keeping in mind. What did my prospects and clients hear from my competitors? With that thought in mind make sure that early each week you have something to say to these important individuals in your marketplace.

If you have nothing to say, are you sure you’re working hard enough to grow your business. At the very least, you may have seen something in the market-place from your radar screens (Google Alerts, RSS News Feed subscriptions) that your contacts will find interesting. Remember every time you write a blog post, you are improving your visibility with Google. That’s where prospects are looking for a supplier just like you.

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