This is a guest post by Tim Correia.
If your company sells a product and you want to expand your business, then the best way to go about increasing your reach and your profits is undoubtedly to expand into international markets. This way you can reach an audience that is orders of magnitude larger, spread your brand to become a global phenomenon and grow your organisation several times over. Continue reading
If we were forgetting how critical are the massive computer systems that help run our society, then this headline is a massive wake-up call. Montreal’s CGI faces scrutiny over troubled Obamacare site.
This is unforgiveable as Uwe E. Reinhardt of the New York Times reminds us.
Anyone familiar with corporate management would have thought that for as ambitious and technically a complex project as the initial rollout of HealthCare.gov, the chief executive would have remained in very close touch with the management team overseeing the project. Continue reading
This is a guest post by Spencer Reid.
Creating a product that you hope to sell is a highly exciting process and one that many of us will be highly enthusiastic about in the lead-up to the launch. This enthusiasm is good of course, as it helps us to go through the difficult processes of designing packaging, of going through the process of getting intellectual property perfection and of finding a manufacturer who will be happy to produce our product for us. Continue reading
Almost everyone is aware of the growing number of social media that allow you to stay in touch with your friends and spread the word on matters and events that are important to you. That goes from Presidents of countries to stay-at-home moms and includes their young teenagers as they move around on their social whirl. Companies now see that this is an ideal way to communicate with their customers and prospects. Everyone wishes to make the most of this new dimension in their lives. Continue reading
This is a guest post by Keith Richardson.
Replay all those oldie ads that made your childhood extra special. From the catchy jingles, interesting concepts to funny one-liners, relive those moments all over again. Here is a list of top 9 memorable ad campaigns from the 80s and 90s that will take you back to memory lane. Continue reading
This is a guest post by Brian Smith.
The first year of small business ownership can be challenging to say the least. The learning curve is steep, the hours long and the odds very much against you. It’s therefore hardly surprising that many don’t make it through. Continue reading
Every business owner dreams of experiencing ultimate success within their business. However, very few business owners or operators possess the necessary marketing and advertising skills necessary for achieving their goals. Instead of hiring your own personal in-house team of professionals, companies such as Pulse Marketing are available to help get you the most exposure available. Continue reading
If you need any confirmation of where the sales action is, an IBM report comparing Cyber Monday 2012 with Cyber Monday 2011 provides some interesting reading.
Consumer Spending Increases: Online sales increased 30.3 percent over 2011.
Mobile Shopping and Mobile Traffic Increase: On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer’s site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent of all sales, an increase of more than 96 percent over 2011. Continue reading
If you aim to grow your business, then at some time you’ll be thinking about advertising. If you’re thinking advertising, then at some time you’ll be thinking about using the Google Adwords program. Continue reading
This is a guest post by David Alexander.
When was the last time you were impressed with any customer service you received? It doesn’t happen often, but once in a blue moon there will be one company who sweep you off your feet. They will stand out among the crowd because they take customer service to a different level altogether. If you were to compare your business with theirs do you think you would come anywhere close to how good they are with their customers?
I hope you said yes because it means you must be doing great, but if the answer is no you should ask yourself what you can do to change it. How can you deliver much better customer service from now on? Continue reading