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Social media have changed the way we all must consider what other people may believe about us. It is not just celebrities like Jian Ghomeshi or Bill Cosby who may be concerned how quickly comments about their reputation may be shared on Twitter or Facebook. Anyone of us may find that someone is spreading a story that may not be true.
Unfortunately it is always the case that bad news circulates faster and more widely than good news.That is why reputation management has become a key service that any company or high-profile individual may wish to use. Continue reading
Most Canadians are aware that they pay higher cell phone costs than those in other countries because the market is ruled by the oligopoly of Bell, Rogers and Telus. They fight hard to maintain this stranglehold on the marketplace despite the widespread resentment this causes. Thankfully the federal government realizes that this is a dossier where they will get widespread electoral support whenever they decide to curb the actions of the telecommunications companies. Continue reading
In the previous post, we described how the Royal Bank of Canada has encouraged people to tell others via a social medium, Twitter, what they wish to do #someday. It very much flows with the spirit of the times, but those electronic exchanges are not as rich as those that occur when people meet people. Continue reading
It is very difficult for big brands to work well with social media. Social media are all about people talking to people. Those one-on-one connections are very difficult for big brands to arrange. It is just too expensive to hire all the staff that would be necessary. The best they can do is to try to float an idea and hope that people will like it enough to share it with their friends. Continue reading
The CBC poses an interesting question this morning: Scotland referendum: Will slacktivists help secession succeed? As is noted, the voting age in the Scottish independence referendum is 16 years and up. Apparently slacktivists is the name for those between 16 and 18 years of age. Continue reading
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With the referendum in Scotland on separating from the United Kingdom occurring tomorrow, there is much discussion on a whole series of financial matters. It seems that there is an intention that pensions as in the past would continue to be paid by the government in London. However that raises a very interesting question. Continue reading
On September 18, those living in Scotland will be choosing in a referendum whether they wish to remain part of the United Kingdom or to be a separate country. Current polls suggest the Yes side may be inching ahead of those wishing to stay in the UK.
Many outside Scotland feel that this would be a real tragedy. That is why a BBC headline notes that on Scottish independence: Celebrities call for Scots No vote
If you are not familiar with the TED.com collection of videos, I would heartily recommend that you visit that site. It is a fund of inspiring videos on a wide variety of topics. The one you will find below is one of the best. Continue reading
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Whether you are in sales, marketing or are the owner of a startup company, you will need to give presentations from time to time. Putting together a compelling presentation can take some time, especially if you want to include research and statistics that help you prove your points. You will also need to find a way to present these facts and figures in a way that will keep your audience interested, not put them to sleep. When you want more audience engagement, a PowerPoint presentation can be the key. Continue reading
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Local online marketing refers to focusing on SEO tactics that will optimize your website based not just on the products and services you offer, but on your physical location. This type of marketing is also referred to as local SEO or location-specific SEO, but all of these terms mean the same thing: optimizing your website so that it beats out your local competition, as well as your online competition. Continue reading