This article is contributed by James Riddick.
When making a pitch, a lot rides on the pitch deck; if the investors are not pleased with it, you can kiss the potential funding goodbye. While most people focus on the content, the design is often overlooked, and that can have disastrous results. Here are 5 crucial design tips sourced from some of the most successful pitch decks ever.
Follow the Rule of Tincture
The Rule of Tincture is a simple guide to using colours effectively and is often considered to be one of the most important rules in design. Yet, it is also the most commonly violated rule, since people are not aware of its importance. Stemming from the medieval ages, the Rule of Tincture places colours into two groups: the first group containing gold (yellow) and silver (white), and the second group containing every other colour besides the two previously mentioned. As long as two colours from the same group are not in contact with each other, it produces a colour scheme that is aesthetically pleasing and easy on the eyes.
Don’t go crazy with stock images
It used to be that finding the right images for your pitch deck could be quite a bother. However, thanks to a revamped Google image search and a plethora of stock image companies popping up, finding the right images has become an easy task; too easy in fact. With a wide variety of images to choose from, people often end up making mistakes and choose images that just don’t work well for pitch decks. Remember, what works for regular presentations doesn’t necessarily work for pitch desks.
Picking the right font doesn’t have to be hard
Using bad font for a pitch deck is a cardinal sin. Picking the right font is not rocket science, but it is still surprising how many people ignore the font type used. The font is an integral part of the pitch deck and helps to convey what sort of image you are trying to project. For example, one font may project a classic and traditional image, while another font, slightly different, may appear more modern and formal. Comic Sans is only allowed when used by your 2-year old to annotate a drawing of a unicorn she just made.
Easy to read is easy to remember
Between picking the right background, images, fonts and colours, it can be easy to overlook the most important factor that determines the aesthetic appeal of the pitch deck: readability. It doesn’t matter how great your ideas are, they might as well not exist if your potential investors cannot read about them. There is no bigger shame than having a pitch deck fail just because the content was let down by the design. Stand back and ensure that the text can be read easily. The more impactful the text is, the longer it lasts in the memory.
Simplicity? Yes. Bullet points? No.
In the end, when pitch deck design is concerned, it all comes down to simplicity. Why? Because people mess up trying to create elaborate pitch decks. Simple designs not only are a failsafe against overdesigning, but also eliminate some of the most common errors present in bad pitch decks. However, a simple pitch deck idea does not mean you get to include bullet points; they are a strict no-no. All bullet points do is make for dreary reading instead of being able to convey information successfully.
Keep these 5 crucial tips in mind and the end result will be a fantastically well-designed pitch deck.
Author Bio: James Riddick is a successful entrepreneur and an SEO genius. He shares business tips and tricks through his articles. He recently came across the pitch deck design and was impressed with its effectiveness in helping small scale businesses get the financial support they need.