If you need any confirmation of where the sales action is, an IBM report comparing Cyber Monday 2012 with Cyber Monday 2011 provides some interesting reading.
Consumer Spending Increases: Online sales increased 30.3 percent over 2011.
Mobile Shopping and Mobile Traffic Increase: On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer’s site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent of all sales, an increase of more than 96 percent over 2011.
Selling online used to be a challenge for businesses that didn’t have the right tools to create an easy-to-use and secure shopping site. With eCommerce, there’s so many benefits for business. For one, it’s one of the ultimate marketing tools. If people like your product, it’s in a company’s best interest to offer that product online.
In order to create the ultimate online store, there are a few essentials that you need nowadays. The site has to have clear organization. Products should be easily separated and categorized as well as searchable. In addition, the site has to include a secure shopping cart and payment options. Sites that don’t offer credit card payments are automatically going to sell less. Lastly, a great online store requires marketing tools. These are the essentials for being able to draw in new customers and previous customers, which lead to more traffic, higher sales and a better understanding of what your customers want.
Creating a site with all of that used to be quite tricky. However, there are all-in-one store builders with eCommerce merchant tools and marketing analytic software built right in. For businesses and individuals, the solution has been to sell online with 1ShoppingCart.
This is an all inclusive site builder that offers a ton of features including the three mentioned above. It’s also not that expensive for a basic package, which includes 500 products, user licenses, 24/7 support, email marketing and more. With all of this combined, businesses can sell way more products, attract customers with a secure shopping cart and get paid right away for their merchandise.