If you aim to grow your business, then at some time you’ll be thinking about advertising. If you’re thinking advertising, then at some time you’ll be thinking about using the Google Adwords program.
Google as you might expect makes it all sound so simple.
Advertise on Google
Want to grow your business? Put your message in front of potential customers right when they’re searching for what you have to offer. The big advantage is that you only pay for results. No matter what your budget, you can display your ads on Google and our advertising network. You pay only if people click on your ads and visit your website.
If only life were so simple. Visitors come to your website and give you money. NOT.
Careful research and planning is needed to ensure that you get the maximum Google Adwords bang for the buck. The infographic shown below expands on the following list of important considerations that will affect your Adwords choices.
- Optimize for visits
- Optimize for conversions
- Maximize your ad space
- Have a keyword management strategy
- Reveal all of your inventory
- Target your users
- Optimize for revenue
- Optimize for profit
Doing it right can mean the difference between an advertising budget that returns significant profits to you and one that is a complete waste of money and time. We urge you to do the work and then enjoy the multiple benefits that can result from what you have invested.