This is a guest post by David Alexander.
When was the last time you were impressed with any customer service you received? It doesn’t happen often, but once in a blue moon there will be one company who sweep you off your feet. They will stand out among the crowd because they take customer service to a different level altogether. If you were to compare your business with theirs do you think you would come anywhere close to how good they are with their customers?
I hope you said yes because it means you must be doing great, but if the answer is no you should ask yourself what you can do to change it. How can you deliver much better customer service from now on?
Let’s look at a few ways you can do it right now. They have worked for other businesses and they will work for you. It won’t be long before everyone loves coming to your store because you make their experience more pleasurable.
Get to know the regulars
There will be some people who come into your store all the time and you probably know who they are. The next time you see any of them you should find out a little about them. Ask them what their name is and what they do for a living. If you sell food or beverages you can learn what they order on a regular basis and if you ask them if they want the usual when they come in it will impress them. Everyone loves it when people take an interest in them.
Do they know you?
I’m sure they would like to know a little about you too. Do you have any interesting stories you can talk to them about? Maybe you can speak about something you think the pair of you have in common. When someone thinks of you as a friend it will brighten up their experience when they come into your store. That will help build up your reputation and everyone will start to know who you are.
Go the extra mile
There are lots of little things you can do to go the extra mile. When you are bagging their purchases you can put in a little note thanking them for their custom. When they get home and pull it out they will appreciate the nice gesture. In summer it’s going to be hot and if someone is walking around the shops all day they will probably be thirsty. If you had a water cooler in the store they could quench their thirst. Little things make a big difference.
Greet them when they come in
As soon as someone walks through the door you should greet them straight away. You don’t need to go over and pester them while they are looking around, but saying hello isn’t going to hurt anyone. They will think you are very friendly, and who doesn’t want to spend their money in a shop run by someone nice? Even if they walk out without buying something there is more chance of them coming back in the future.
Fulfill any odd requests
You will get the odd customer who asks for something you don’t usually provide and you should try to give it to them. They asked you because they want your help, so you can surely try your best to give them what they want instead of saying no. When you refuse to do something that would maybe only take a few minutes of your time it won’t leave them with a good impression.
Can you deliver results?
You need to be better than your competitors and customer service is one area where anyone can stand out. You just need to care more about the people who give you their hard earned money. Eventually word will get around and you will be rewarded. Are you ready to stand out?
Author Bio: David Alexander works for a loyalty management company. He believes one of the ways to kick-start employee loyalty would be to get them emotionally affiliated and socially involved with the organisation. During his free time, he blogs about the changing trends in the field of loyalty management.
Image Credit: Customer service with a smile image courtesy of Seattle Municipal Archives via Flickr