This article is contributed by Samantha Gray.
When we talk about marketing we often think about entrepreneurs, business people, and corporations. Our minds immediately shift to considering topics of web promotion, social media, and blogging. This makes sense – this is what marketing has become in many ways for our society today. But, it’s important to realize that marketing can be more than just the professional world of successful business people and major companies.
Many of the marketing techniques and skills that we use today can also be applied to the difficult world of unemployment and personal professional growth. New college graduates looking for a job face a lot of struggles in the world today. These three basic online marketing strategies are essential steps for entrepreneurs, major marketers, and new graduates looking for an entry into the professional realm.
As a recent graduate trying to enter the working world, you can take a lesson or two from online marketers by starting a blog. In the marketing world, blogging is about building a reputation online and gaining a stronger search engine rank. With strong content and helpful posts, companies can build their customer base through their blog online.
New graduates and those looking for a job can use much the same strategy to market themselves to employers. Make yourself visible online in a positive light. Create a personal blog that can act as an online portfolio and resume. Demonstrate your strengths and communicate your passions and interests through your own personal blog. This can be a great way to catch employers’ attention and is a productive way to spend your unemployment time.
For online marketers, Facebook is the definition of social media marketing. Yes, Twitter is a big deal as well, but today, as we all know, Facebook rules the game. Marketers utilize Facebook to capture a wider and more concentrated audience. They are able to connect and reach a huge amount of people while also narrowing in on a very specific audience. This is the magic of social media and, in particular, Facebook.
Contrary to what many may say, college graduates on the job market can utilize Facebook in a similar way to better market themselves for jobs. In many ways, networking has become one of the best offenses for landing a job. Create a Facebook page that represents you well and then do some professional networking. Talk to people in the area of work you are interested in and make connections.
LinkedIn works in much the same way for professionals as Facebook does for marketers and job hunters. While LinkedIn has not received as much buzz as other social networking sites, it has significant value in the marketing world. Marketers can use this platform to create a stronger professional reputation for themselves. This is the place you go to market your business, blog, or company to other business people. Similarly, job seekers can use LinkedIn to represent themselves professionally and to meet industry people in their area. Building a professional network on LinkedIn is a great way to find potential jobs.
Author Bio: Samantha Gray is a freelance writer who understands the challenges of choosing your bachelor’s degree. She enjoys writing about trends in education, technology, and employment. She would love to hear from you at firstname.lastname@example.org.
Image Credit: Courtesy of University of Denver via Flickr