This article is contributed by Angelita Williams.
Traditionally internet marketers use the power of key words in articles, titles, and metadata descriptions in order to get high search engine rankings. But there is now a fresher, more attractive and most importantly not as “obvious” SEO technique that is making its way in cyberspace—infographics. Just like the name sounds, infographics are illustrations (graphics) that artistically display a set of data or statistics (info). Because they’re fun and manage to showcase what some may consider a “boring” set of stats in a new light, they often go viral.
For example, the popular American technology news website Mashable regularly generates infographics which just so happen to find themselves on popular social media sites like Facebook and Pinterest — since people share infographics to friends and repost , SEO is completed with minimal effort. Of course, your infographic has to be good before it makes its rounds in cyberspace. To learn how to make one, continue reading below.
What makes consumers interested in an infographic in the first place are the images and vibrancy of the illustrations. Typically infographics are drawn in a cartoon, caricature-style (or just something that is readily exaggerated). Other times infographics are made of drawn out maps or even just beautifully drawn words. Internet marketers typically hire graphic designers for the job, but there are a few sites that can help you create a similar effect for free, such as Tweet Sheet, StatSilk and Wordle that are designed to help artistically-challenged people.
Set of Stats/Data
Of course, no matter how good your illustrations are it would mean nothing if they weren’t used to accompany a set of stats. Think of a concept that would have stats readily available, like what’s the iPhone really costing you? The true price of an emergency room visit. Blenders throughout the ages. Or whatever other out -of-the-box topic that relates to the website you’re originally linking back to, which leads us to our final tip.
Lastly and by far most importantly, you need to have a link back to the original site you’re trying to promote—otherwise, the infographic can be shared a thousand times and it wouldn’t increase your search engine rankings in the very least. So add the link back at the bottom of the infographic as well as in the metadata description. Also allow the infographic to be able to be shared directly on social media sites with one click of a button to encourage more reposts.