You And Your Horse: Connections In Langley, BC

Making Connections

Connecting with others is a key priority in these stressful times.  Despite the frenetic pace of life for most people, they will still set aside some time to be in touch with their loved ones and with their friends, colleagues and acquaintances.

Writing letters used to be the way, but few now do that.  For most the short message (or even a tweet) that Facebook or Twitter make so easy is a great way of saying ‘I’m here’.

Connecting with a Horse

Many horse owners find a particularly important connection is the one they have with their horse. If you want to understand more on that, there are lots of resources on the Internet to explore what can be involved in that.  Connecting With Horses on the VTEA website (more on them below) is a good compendium of some of the ‘movers and shakers’ in this rapidly developing field.

Langley, Horse Capital of BC

Langley is often said to be the Horse Capital of BC so it is not surprising that you will find some shining examples here of how people are connecting with their horses.  The relationship between a horse owner and his or her horse is complex when the best possible connection is being achieved.  After all, the horse is a prey animal, fearing constantly about attacks by predators, while we humans are by nature predators.  Overcoming that barrier is something that requires the right attitude and gentle persistence.

VTEA

If you want to see connections between horses and their riders that work, there is nothing better than visiting one of the establishments that provides therapeutic horseback riding programs to special needs children.  One such in Langley is VTEA (Valley Therapeutic Equestrian Association) at 3330 256th Street, Aldergrove in Langley, BC.  You can read much more on what they do at their website at http://www.vtea.ca/

Jay O’Jay

Perhaps you have not caught up with the latest news but a celebrated expert on You and Your Horse: Connections is now resident in Langley.  That’s my way of explaining what he does, not his.  He believes that the nature of the relationship between the owner and the horse is critical and in some cases may present serious challenges.  However, rarely do you have problem horses.  All that is missing is that the owner and the horse have not yet developed a  mutually-satisfying relationship.  You can read more on his thinking and what he does at his website at http://www.jayojay.com/

Two upcoming events

If you want to see Connections with Horses in practice, rather than just reading about them, then two events are coming up very shortly that are ideal opportunities.

Jay O’Jay Open House

Jay O’Jay will be holding an Open House where you can see him in action demonstrating how you make connections.  It’s free, refreshments will be available and it is taking place on Sunday 20th June at 1:00 pm.  You can find that at 8575 240th Street, Langley BC.  Just park carefully along the roadside and wander in.  Sorry but you should leave your dog(s) in your car (with the window slightly down) or at home, since those predators can be distracting.

VTEA Annual Horse Show

A week later on Saturday June 26th, VTEA is holding its annual Horse Show.  It runs from 10:00 am to 3:00 pm or later so there’s lots of opportunities for you and your children to pop in.  You will see how the special needs children have developed the connections with their horses and a fun time is guaranteed.

Members of the BC Hot Rod Association will also be present with some of their cars so there’s something for anyone.  You can even become a member or renew your membership for the coming year.  It’s only $5 but that and your involvement in whatever way you can will help strengthen some of the very best connections with horses you will ever see.

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Professional Writers Blog

Professional writers blog: that is my short and emphatic answer to the implied question in a guest post by Larry Brooks on the Problogger blog.  His cryptic title, as he described it was, Why Professional Writers Need a Blog. Or Not.  His article raised some interesting questions and on some of these I profoundly disagree with what he said.

What Is A Professional Writer?

To avoid any unnecessary debate over terms, we should clarify what we mean by a professional writer.  In my book it is someone who writes for an audience and enjoys a success in so doing.  Success can be measured in monetary terms or perhaps merely in the number of readers that the writer draws to his writings.  Some successful professional writers are so well known that anything they write will attract a large audience.  For them is the luxury of doing what ever comes naturally and the audience will be there.

Should Professional Writers Blog?

Leaving aside the highly visible and well-known writers, what is the answer to our question for the average professional writer who may be unknown to his first time readers.  Larry Brooks divided such writers into two groups and felt different rules applied.  His groups were

  • Non-Fiction Professional Writers
  • Fiction Writers

If we examine what a blog really does, I think you will see that really the same answer applies to both. 

Blogs Versus Websites

A blog is really one type of website so in fact the comparison here is between blogs and websites which are not blogs.  Non-blog websites contain static web pages and normally little new content is added from one period to another.

A blog on the other hand has continuing new content added on a time sequence basis.  Very often it has an associated news feed, which is a file that automatically alerts aggregators of news that a new item has been added.  This double-up visibility is one of the key reasons why blogs are much more effective in bringing in visitors to the online property.

Blogs Have Heightened Online Visibility

An even bigger leveraging factor on blog visibility is that Google, the dominant search engine, in some ways overvalues blog post web pages relative to static web pages.  Google does not make public why its behavior should be like this, but one element in this is that the Google search engine values recent new web pages above more established and older web pages, at least for a few days.

This means that if someone wishes to have an online presence, a blog is far superior to a regular non-blog website.

Who Should Blog?

Given this heightened visibility for blogs, who then should be blogging?  A better way of opening up this topic is to ask, Who should not be blogging?  If you are aiming to communicate with the world via an online presence, then this online presence should be a blog.  It may be appropriate to add other more static website components such as a forum or a wiki, but their content will be slightly less visible through the search engines.

Some will question whether they have sufficient ongoing content to be able to create new blog posts with some regularity.  The answer to that is perhaps best illustrated by discussing the group that Larry Brooks suggested should have a static website.

Should Fiction Writers Blog?

Larry Brooks had the following advice for fiction writers:

Why doesn’t a blog work to promote a novel?

Because you can only blog about your book for so long.  And blog readers are almost completely intolerant of self-serving, thinly disguised promotional agendas.

You have to earn every single moment of personal mindshare from a prospective buyer through the delivery of content they can put to work in their lives.

Blogging also comes with another type of risk.

Even if you have valid to offer.

Blogging can be addictive and hungry, it can eat up energy, time and mindspace like no other intellectual pursuit you’ve ever been tempted to give in to.

If you dive in, you need to be all in.   And that’s a huge commitment.

Given that line of thinking, Larry Brooks pushed for a static website for each novel.  However he ignores the fact that blogs are several times more visible than static websites in search engine results.  The blog can be very effective during the buildup to the book launch and following the launch. 

Indeed even thereafter, devout readers may be interested in whatever further developments have occurred about the novel and any sequels. Such content may be less hot with human readers but it serves to maintain visibility among those search engines.  The importance of this is such that a blog is always worth the effort even though these blogs will require only limited extra content as time passes.  Nevertheless they create a much larger impression on the search engine radar screen around the static website that is specifically for the novel.  In this way, the visitor traffic to the novel website will be maximized on an ongoing basis.  That should lead to higher book sales, which is after all the key objective.

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Second Brain Or Third Brain

In writing about the Other Brain, we conveniently slid over a confusion about just what other brains there may be.  Just which is the Second Brain and could there be a Third Brain.

Dr.  Michael Gershon, an expert in the nascent field of neurogastroenterology, laid the seeds of confusion with his 1998 book The Second Brain.   A Scientific American article earlier in the year was a useful  recap of what is involved.  It was called “Think Twice: How the Gut’s ‘Second Brain’ Influences Mood and Well-Being.”

There is an often-overlooked network of neurons lining our guts that is so extensive some scientists have nicknamed it our “second brain”.

A deeper understanding of this mass of neural tissue, filled with important neurotransmitters, is revealing that it does much more than merely handle digestion or inflict the occasional nervous pang. The little brain in our innards, in connection with the big one in our skulls, partly determines our mental state and plays key roles in certain diseases throughout the body.

Although its influence is far-reaching, the second brain is not the seat of any conscious thoughts or decision-making.

Marghi Merzenich provides more details on this “Second Brain”.

The second brain is a mass of tissue in our intestines that shares many qualities with our brains–millions of neurons, many of the same key chemicals (like dopamine and serotonin). This “second brain” is officially called the “enteric nervous system,” and it’s a fascinating part of the body.

The brain and spinal cord are known as the “central nervous system.” The “peripheral nervous system” connects the central nervous system to the rest of the body, moving the messages along until they reach their destination. The enteric nervous system (the “second brain”)  is part of the peripheral nervous system.

What makes the “second brain” unique from other parts of the peripheral nervous system, though, is that it can function even without input from the central nervous system, and sends many more messages to the central nervous system than it receives. And while it’s not a center of conscious thought, it has widespread influence on our physical bodies and our emotional well-being. This may have implications for how we treat emotional problems like depression.

That’s all well and good but that Second Brain term was being used by others in a different context.  A 2009 article proclaimed, Introducing Our Second and Third Brains: We Do Think With Our Heart and Instinct

This article noted that neuro-scientists have demonstrated that we have a brain in our heart and another in our intestines. What we have in each of these, in actual fact, is an extensive mass of neurons that behave in a fashion similar to the neurons contained in the brain, and that appear to function at mega-speeds, often much greater than those of our cerebral neurons.  

What they are referring to is the work of J. Andrew Armour, M.D., Ph.D. in Montreal and others.  Their picture is that the heart brain is the second brain and the enteric (intestine) brain is the third brain.

Whether you consider that we have two brains or three brains, either picture states very clearly that your logical brain is not the sole way you are assessing information, processing it and making decisions.  At least one other brain or perhaps two is/are unconsciously involved and you probably never realize it. 

Becoming more aware of these different brains and balancing the way they interact can bring significant improvement in the way you try to achieve your goals.  The Three Brain Synergy website provides more information on these issues and can show you what is involved in ensuring all your brains are working in the most effective collaboration.

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The Other Brain

Introduction

What image comes to mind (your brain) when you hear those words, the other brain.  Surprisingly those words can be used in a number of different contexts.  In this article we will describe some of these different concepts that are involved in different people’s interpretation of the other brain. 

The Head Brain

If the word brain makes you think immediately of what is held within your cranium (head) then clearly the brain is an organ of the human body.  Where it gets interesting is how that brain thinks.  Dr. R. Douglas  Fields believes that the brain is much more than the gray matter that we all talk about.  We are all familiar with the notion of the small electrical currents that are moving around in our brain as we think.  That is our Gray Matter at work, or so we might think.  However Dr. Fields would encourage us to focus on the White Matter in the brain.

“Gray matter” is possibly our most common nickname for the brain, that is, the folded-up layers of neurons found in the cerebral cortex, responsible for memory, perception, language and logic.

Famously, scientists pondering slices of Albert Einstein’s brain under a microscope found no discernible difference between his brain and anyone else’s.  It turns out, Einstein’s brain contained much more white matter than the average Joe’s. And that is just one clue to white matter’s importance.

So what exactly is White Matter?  This includes four types of brain cells known as glia.

Unlike neurons that operate by electrical signals, glia behave chemically.  Glia interact with neurons in previously unknown ways.  One type of glia, myelin, is what allows us to carry good heads on our shoulders that are not any bigger than a breadbox.

The insulation they provide to nerve axons speeds the impulse conduction 100 times and allows the miniaturization of our brains.  Glia perform a range of important duties. They take in information from neurons, respond to their signals, control velocity and timing of conduction, act as the immune system of the brain, provide the brain with new neurons and control other complex brain activity.

This use of the concept of the other brain as part of what is going on inside our heads is clearly justifiable.  However others have used the term other brain or second brain to describe quite different concepts.

The Gut Brain

Although it is a myth that dinosaurs had two brains, it is true that a second or other brain may exist in us all.  This is sometimes described as the gut brain because it deals with extremely basic reactions such as fight or flight when danger threatens.

Although not everyone thinks it is located in our stomachs, Dr.  Michael Gershon does not agree.    He is an expert in the nascent field of neurogastroenterology and author of the 1998 book The Second Brain. 

There is an often-overlooked network of neurons lining our guts that is so extensive some scientists have nicknamed it our “second brain”.

A deeper understanding of this mass of neural tissue, filled with important neurotransmitters, is revealing that it does much more than merely handle digestion or inflict the occasional nervous pang. The little brain in our innards, in connection with the big one in our skulls, partly determines our mental state and plays key roles in certain diseases throughout the body.

Although its influence is far-reaching, the second brain is not the seat of any conscious thoughts or decision-making. 

That is a very literal interpretation of the term got brain, but others have interpreted this term, gut brain, more figuratively.  Perhaps it may be linked to the limbic area of our cranial brain that is the area that handles all those basic instinctive reactions.  What is quite clear is that it deals with non-logical and extremely rapid reactions.  They might almost be described as unthinking responses.

This gut brain can come into play in even the simplest situations for example in deciding whether you click away from a website or stay to explore.  This is not something that search engines get involved with as their spiders think only logically and only about the digital content.  However to create engaging websites, you must be aware that instinctive reactions will play their part.

the gold

Taking this notion to even larger and more important situations, although he does not use the term ‘gut brain’, Simon Sinek covers similar ground in thinking about inspirational leadership.  For him the key is a golden circle and the question “Why?”

Someone may try to sell us on a cause by describing the What and the How.  That engages our logical brain but it is not the logical brain that determines the precise moment when we switch from a non-committal position to one of engagement.  Determining what is right for us is not determined by a cold-blooded accounting of the pluses and minuses.  At some point we know it feels right and we’re in.  At that point suddenly we know Why we want to get involved.

Sinek points out that you don’t bring people onside by explaining in detail What it is that you want them to support nor by a long description of How you will be delivering on that What. That’s all grist for the logical brain. It is necessary that they get enough of that logic to remove any barriers, but it is not sufficient to get them motivated. That comes by linking with that part of their brain that determines Why you do things. You must engage with that second brain and satisfy that urge to know Why I should get involved. As Sinek says in his book, Start With Why.

Here is a Ted lecture video where Simon Sinek describes what is involved. He is an engaging speaker and you won’t regret spending time on hearing what he has to say on this.

… or perhaps in discussing the other brain, we have been talking about the third brain all this time. It’s all food for thought.

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Online Business Coach – Choosing The Best One

According to one online business coach, Internet Coaching can show you how to earn more, work less, and enjoy life online by living the Internet lifestyle.  It’s an alluring promise so perhaps it is no surprise that a search for ‘Online Business Coach’ results in 26.7 million items.  Here are some of the top ranking resources:

SERP for online business coach

Clearly there is intense competition and it is gratifying that at least in this search SMM Internet Marketing Consultants came up at #2.  Given that Google now delivers personalized search results, you may find that a Google search for ‘Online Business Coach’ produces a slightly different list.

You will usually find that Terry Dean is in the top few, but perhaps the most surprising entry is Ken Troyer at #1.  He describes himself as an online business coach and mentor, who is quietly working behind the scenes.  In a previous post on online business coaches,  we did give a link to Terry Dean but he was the only one we mentioned.  However working ‘behind the scenes’, Ken Troyer clearly amasses large numbers of back links to appear so high in the Google rankings.

There is a real need for honest business coaching, since in some ways the Internet is a field of dreams.  It is true that you have the ability to communicate globally with a vast potential audience.  And yes, even if only a very tiny fraction of them could potentially buy your product or service, that can still total up to very significant revenues.

Where the dreams come in is that of course anyone else can look at that potential market place and jump in too.  If it is far too easy, then that could encourage a vast number of competitors.  Avoid such markets like the plague.  What you should consider is a market place where there is what the strategy experts call a barrier to entry.  For example if you must be certified to provide a particular service, then that is a barrier to entry.  If you are not certified, then you are not permitted to offer your services

Even if you have the skills and certification to be able to cross that barrier to entry, you may still find too long a list of potential competitors.  This then presents two challenges:

  • how can you offer something that others cannot offer, in other words offer a competitive advantage, and
  • how can you expect to stand out from this crowd.

Both questions require serious effort to find effective solutions and in some cases solutions will not be possible.  If you have really become extremely enthusiastic about your potential product or service, you may be blind to the reasons why success may be elusive.

This is where the right online business coach may render you immeasurable service.  Giving honest, frank advice will allow you to put effort into the things that matter. 

  • Perhaps you have not defined the right market niche. 
  • Perhaps you have to refine your service so you will truly be offering something that is unique for that niche. 
  • Perhaps your cash flow plan does not allow for a slow startup. 

For more on those key questions you should be asking, check out The NUB Of Your Marketing Strategy.  In that title, NUB stands for Niche, Unique Selling Proposition and Bottom Line.

If your choice of online business coach is not asking you tough questions on such matters then be very wary.  If your online business coach is only painting pictures of the promised land, then move on.  What you really need are strong doses of realism.  The online business coach and mentor who can provide that is worth whatever they may charge.  Buyer beware.

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