Apparently it is sending 20 former pickpockets out to ‘putpocket’ money in jeans and handbags at tourist sites. Each note is attached to a small card that contains a message about TalkTalk and its services.
Anything from £5 ($8) to £20 notes is being surreptitiously deposited in unguarded pockets or open handbags in Trafalgar Square, Covent Garden and other busy spots. It is now going to be rolled out across the UK’s major cities.
London’s police have been briefed about the plan, which will see at least £100,000 given away. That signifies a very big thirst for publicity.
Whether the story is sufficiently off-beat to create a buzz is the big question mark. It might be seen to have links with that Robin Hood character who stole from the rich to give to the poor. On the other hand, it could be taken the wrong way as a sign of a guilty corporate conscience that has encouraged an act of contrition. Only time will tell how the public reacts to these well-intentioned putpockets.