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PutPockets Give Money Back To Create A Buzz

August 20, 2009 2:03 pm Barry Welford marketing
talktalk money

Helping hands putting money in British pockets is a somewhat novel publicity scheme devised by a UK Internet provider, TalkTalk.

Apparently it is sending 20 former pickpockets out to ‘putpocket’ money in jeans and handbags at tourist sites. Each note is attached to a small card that contains a message about TalkTalk and its services.

Anything from £5 ($8) to £20 notes is being surreptitiously deposited in unguarded pockets or open handbags in Trafalgar Square, Covent Garden and other busy spots. It is now going to be rolled out across the UK’s major cities.

London’s police have been briefed about the plan, which will see at least £100,000 given away. That signifies a very big thirst for publicity.

Whether the story is sufficiently off-beat to create a buzz is the big question mark. It might be seen to have links with that Robin Hood character who stole from the rich to give to the poor. On the other hand, it could be taken the wrong way as a sign of a guilty corporate conscience that has encouraged an act of contrition. Only time will tell how the public reacts to these well-intentioned putpockets.

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2 Responses to “PutPockets Give Money Back To Create A Buzz”

  1. Catalog Printing Says:
    August 27th, 2009 at 9:21 am

    I think the public’s reaction will be very much dependent on the message printed on the cards. If there’s some sort of slogan like “We put money back into your pocket” or “This is how much you’ll save every month” then this could be a very effective marketing campaign.

  2. Barry Welford Says:
    August 27th, 2009 at 9:47 am

    I think you are right that the message will influence the reaction. However I still find the whole notion somewhat scary, particularly now we are in an age of identity theft and similar issues.