Google Caffeine Update – Energy Boost For The Brain

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Many use Google almost as a second brain, so it may be good news to hear that it is getting a caffeine boost.  The Google Webmaster Central Blog was somewhat more low-key in inviting developers to Help test some next-generation infrastructure.

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

Matt Cutts gave it more of a marketing push in giving More info on the Caffeine Update.  In fact it is not one of their typical ongoing updates but it may produce very different results.  The word caffeine comes up only in their method of getting feedback.

Here’s how to give us feedback: Do a search at and look on the search results page for a link at the bottom of the page that says “Dissatisfied? Help us improve.” Click on that link, type your feedback in the text box and then include the word caffeine somewhere in the text box. Thanks in advance for your feedback!

From the checks I have done, results often seem very similar but what was done fast is now done even faster. Others like Dave Naylor seem to be finding few differences either.

The only case where I saw a marked difference was for a recent blog post (only 3 days old). That was a BPWrap post entitled, Stop Your Email Newsletter Being Junk – A Case Study.  In a regular web search for ‘ip reputation email junk’, among the first 100 entries (of a total of 158,000 entries), the BPWrap blog post was there but preceded by a item and a item that related to that post.

In the ‘caffeine’ search, the other two did not appear in the first 100 (of a total of 181,000 entries).  The actual blog post was included and a new item referring to the blog post appeared later in the list.  That was a Squidoo page entitled Opt-Out! Freedom From Junk Mail and Phone Calls.  To my mind, this is a more useful item than the directory type entries that had appeared in the regular search. 

It would be wrong to make any inferences from only one result but perhaps others can use this finding as a hypothesis to be tested.  Oh and I did give Google my caffeine feedback.

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One thought on “Google Caffeine Update – Energy Boost For The Brain”

  1. Oh, it seems that Matt Cutts is out with a new idea again. I’m a big fan of Matt Cutts and I certainly will give this new feature a closer research for sure, Barry!

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