This is the online version of the SMM Newsletter. It offers a highlights summary and a selection of the most popular posts written by Barry Welford (online name BWelford) during the past month.
The Google Bombshell
The biggest news item this month was the bombshell that Matt Cutts delivered in an SMX conference in Seattle that rocked the SEO world. Danny Sullivan described why SEO experts were so incensed in signaling that Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting. The key points that emerged were:
- Google for over one year had not revealed that it had reversed a significant search algorithm policy which it had previously recommended.
- Non-of the major SEO experts had spotted this feature was no longer working (and apparently had missed others according to Cutts).
- Clients had therefore paid for SEO effort that was without effect.
A new domain for BPWrap
The blog BPWrap has now been transferred from a subdomain of the Cre8asite Forum’s website to its own domain, www.BPWrap.com. Using a 301 permanent redirect, visibility and ranking in Google keyword searches have been maintained without interruption. The toolbar page rank indicator is updated infrequently so does not yet show a rating for the new domain.
If you have linked to BPWrap posts, it would be appreciated if you would update the URLs. If you wish to transfer a WordPress blog to a new domain successfully, then please contact us.
A new domain for Local Business Online Smart Tips
This SMM mobile website is now to be found at www.lbost.com. The Internet world is increasingly going mobile. In some parts of the world, the mobile web is now much more active than the traditional Internet. Your traditional website is almost guaranteed to be unsatisfactory when viewed on some mobile device. If your most savvy customers might be checking you out via their iPhone or Blackberry, then you should carefully check your mobile presence. Contact us for assistance on this.
Top Twelve Posts
We hope you will find this round-up of a dozen of the most popular posts instructive and in some cases thought-provoking. You can receive an e-mail version of this if you prefer. In that case, please subscribe via the field in the middle of the right sidebar.
- SEO Clients Deserve NoFollow Discounts – 06/24/2009 SGL
- Google now say PageRank Sculpting and the use of the NoFollow tag on hyperlinks is ineffective. SEO clients have paid to have such work done.
- A URL Shortener For Maximum RTs (ReTweets) – 06/22/2009 OBB
- StumbleUpon has introduced a new URL shortener that displays the blog post within a frame that maximizes the possibility that the post will be retweeted.
- SEO Gets Simpler In 2009 – 06/19/2009 BPW
- PageRank sculpting has largely been downplayed as a useful technique by Google. This still leaves important issues to address in SEO.
- 10 Reasons For Editing Your Published Blog Posts – 06/18/2009 SEP
- Editing previously published blog posts is very effective in improving the value to readers and optimising search engine visibility.
- Canada Text message rates have huge markup – 06/17/2009 SGL
- Testimony before the US Senate suggests that Canadian text messaging fees are way above the cost. This has stifled the demand for these services.
- Blog Comments And Google – 06/15/2009 OBB
- Based on recent discussions on pagerank sculpting and the nofollow tag, the wisest course seems to be to limit the number of comments on a blog.
- Google Mobile gives search by voice whatever your accent – 06/15/2009 SGL
- Search by voice and transit directions comes to Google Maps with a whole host of new features. You can now search Google Maps for Android using your voice,
- Retirement Planning – Pensions Galore – 06/14/2009 SMm
- While UK pensioners, particularly those abroad with frozen pensions, have a hard time making ends meet, the politicians have all the pensions they could wish for.
- Tweet Tips For Max ReTweets (RTs) – 06/11/2009 SGL
- By carefully crafting the tweet signaling a new blog post with hashtags, the number of retweets can be significantly increased.
- PageRank Calculation – Null Hypothesis – 06/09/2009 BPW
- PageRank as it applies in the Google search algorithm may possibly be calculated in two phases. Phase 1 calculates PR for all URLs: Phase 2 applies filters and tags.
- Avoid WordPress Duplicate Content Problems With Google – 06/03/2009 BPW
- WordPress is an excellent blogging software but can produce many web pages with duplicate content. This can be avoided by using the right robots.txt file.
- With A Little Help From My Friends – 06/03/2009 SSc
- By establishing a good reputation in social media, it is possible to have friends assist in publicising new blog posts.
If you need creative help or ideas for important blog posts for your own blog, why not check out the new SMM Title-Plus Service. You will be amazed how little it costs.
Footnote: If you are looking for more information on how to run your business more effectively, why not check out these Top Selling Business Books from Amazon. This is an affiliate link but if you do buy a book the small commission does help to underwrite a small part of the cost of providing these newsletters and blog posts.