A little knowledge is a dangerous thing: at least that is the conventional wisdom from the Book of Proverbs, I believe. Perhaps it is time to update that phrase.
I would not go as far as Ron Shevlin who suggested that A Little Knowledge Is Great Marketing
In 2007, American Banker reported that Bank of America launched an online and in-branch advertising campaign called “A little knowledge is a powerful thing” to educate consumers about banking and credit card fees. The article calls the campaign “ironic” since more than half of BofA’s revenue comes from non-interest income.
Certainly it is not in tune with more recent headlines on credit cards and fees:
Chase Bank USA will stop charging a $10 a month service charge that it added to more than 184,000 credit card accounts, New York Attorney General Andrew Cuomo said. Chase Bank, which is the credit card-card issuing subsidiary of J.P. Morgan Chase & Co., will also refund consumers more than $4.4 million.
MasterCard Inc., the world’s second- largest electronic payments network, agreed to reduce a transaction fee paid by retailers and drop an additional levy imposed last year to settle a European Union antitrust case. The settlement allows the company to avoid a daily penalty of as much as 3.5 percent of sales, the European Commission said in a statement today in Brussels.
Clearly a little knowledge continues to be somewhat dangerous in the banking field.
In the field of television, it is a somewhat different story. As Miro Cernetig points out, With new focus from new boss, B.C.’s tiny public broadcaster works. That tiny public broadcaster is of course the Knowledge Network, the provincial broadcaster. That little Knowledge is clearly going against the trend:
National networks are laying off journalists, local stations are going off the air, programming is being cut and the Internet continues to rock the TV landscape. Even the mighty CBC is redefining itself as a public broadcaster.
As he points out a few weeks ago, Knowledge scored its highest rating — a 5.3 share, which means it’s creeping up on the bigger networks. Knowledge’s list of subscribers — 26,000 households donated a total of $2.2 million last year — is also growing,
.. and why is the tiny Knowledge Network, with its meagre annual budget of $10 million, prospering, while the CBC, with its $1-billion-plus public subsidy, is so clearly foundering? The answer is Rudy Buttignol, the CEO of Knowledge, who is a major figure in Canada’s TV and film world. The Vancouver Sun article spells out some of the exciting things he has done and has in mind.
If you haven’t tuned in to Knowledge yet, check it out. It is on Channel 5 on Shaw Cable. Go spread the word: a little Knowledge is great.