This is the online version of the new-style SMM Newsletter. It is a selection of the most popular posts written during the past two weeks. We hope you will find this round-up instructive and in some cases amusing. You can receive an e-mail version of this if you prefer. In that case, please subscribe at the top of the right sidebar.
The blogs in which the posts appeared are indicated by the following abbreviations after the date: BPW = BPWrap; TOBB = The Other Bloke’s Blog; SGL = StayGoLinks; CF = Cre8tive Flow (the blog for the Cre8asite Forums); VC = Viral Conversations, a new website from Michael Gray.
- Social Media: Please Keep The Noise Down - 11/14/2008 SGL
- Tolerance of activities like Live Blogging in social media may be influenced by where individuals sit on the sociability scale.
- POW! Surprise Marketing – Push or Pull - 11/13/2008 TOBB
- Andy Nulman is the king of Surprise and his new book is a fount of advice and ideas on how best to exploit Surprise Marketing – with POW.
- Random Thoughts - 11/13/2008 BPW
- Many write random thoughts but randomness is an essential feature of strong and secure passwords. random.org gives true random numbers.
- Brand Canada � Aw Shucks - 11/12/2008 TOBB
- Future Brand puts Canada at #2 on their National Brand scale, whereas Anholt has Canada at #4. Canada needs to be a little more brash.
- Always On The Alert - 11/11/2008 BPW
- Systems that provide SEO Alerts when particular conditions arise give an easy way of monitoring performance and competitive activity.
- Grow Your Business- 11/11/2008 CF
- The final article in the Marketing Right Now (MRN) series on Internet Marketing covers how to continue to grow your business to achieve your goals.
- Barack Obama And Grassroots Leadership - 11/10/2008 SGL
- The nomination of Barack Obama as President elect signals many things but the most powerful is the Internet support to grassroots leadership.
- Tools and Tips to Help You Keep Up With The Latest Buzz- 11/07/2008 VC
- Tools are available to identify what are hot topics in social media. These confirm the effectiveness of the Barack Obama organization in using social media.
- RightNow Customer Service - 11/05/2008 SGL
- Providing the customer service that satisfies customers through online software or chat services is win/win as sales growth covers costs.
- Frozen UK Pensions – European Court of Human Rights – Decision - 11/05/2008 TOBB
- The ECHR has rendered its Judgment in the case of the Frozen UK Pensions. Only the President of the Court dissented from the negative decision.
- SMM (Social Media Marketing)- 11/04/2008 CF
- Social media can absorb a great deal of human effort for negligible results. It is important to use time effectively in making your social media efforts count.
- Talking Behind Your Back - 11/03/2008 SGL
- Conversations will occur massively on the Internet. Companies can get involved through social media or they can leave everyone else to talk.
Footnote:
BWelford’s 6 Top Picks From The 2008 Business Best Sellers
-
The Snowball: Warren Buffett and the Business of Life
by Alice Schroeder
-
A Sense of Urgency
by John P. Kotter
-
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan Roam
-
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
-
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
-
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
by Garr Reynolds


