SMM Offers Advertisers Display Ad Spots

The website for The Other Bloke’s Blog was recently modified to give a better experience for visitors to the blog.  Since the most common screen width for our visitors is 1064 pixels, the website was widened to reflect this.  The design is now a three column design with the two right-hand columns being available for advertising.  Nevertheless at the same time the left-hand column is wider than it was before so that is of benefit to those who come here to read..

In increasing the area of the screen devoted to advertising, we relied on Google’s policy of trying to ensure that the ads they displayed would improve the readers’ experience.  Here is what they say about their ‘Quality Score’ and how it is calculated.

Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. The AdWords system works best for everybodyadvertisers, users, publishers, and Google toowhen the ads we display match our users’ needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

The other factor of course is to ensure that the ads do return sufficient revenues to achieve our objectives.  AdSense is only one of the potential advertiser networks and we have been trying others.  One of these is Adbrite, but so far the ads do not seem as attractive as those provided by Google.

Of course with the current economy, times are tough for advertisers and for advertising networks. Even Google in reporting excellent results noted that it was tightening its belt.

For Q3, Google’s profit rose 35% to 1.35 billion on revenue that was up 39% to $US5.54 billion.

Although the number of people who click on its search ads grew 18% quarter-on-quarter, Google trimmed costs 18% during Q3 in anticipation of turbulance ahead, and reduced its usual frantic pace of hiring, bringing on 519 staff during the quarter, compared to 2130 during Q2.

Times are even tougher for AdBrite apparently.

AdBrite, the “Internet’s Ad Marketplace,” has laid off 40 percent of its workforce in an effort to be profitable. Two executives, its vice president of marketing, Paul Levine, and its vice president of finance, Bob Feller, were among those laid off.

Given this turmoil in the advertising network sector, SMM decided that going directly to advertisers should be a win win situation.  Accordingly as you will note by the Info button at the top right advertisers can place their advertising directly in all three SMM blogs as a group.  The three blogs cater to the business and Internet marketing worlds with slightly different emphases.  In this way an advertiser will have a broader coverage than using a single blog.  Since the combined traffic for the three blogs is over 15,000 page views per month and growing strongly, this should represent an attractive opportunity.

Reblog this post [with Zemanta]

2 thoughts on “SMM Offers Advertisers Display Ad Spots”

Comments are closed.