The Canwest Raise-a-Reader program has excellent momentum and this year, on the morning of Wednesday, September 24th, newspapers in 28 communities will host Raise-a-Reader Day activities on city streets from Victoria to St. John’s. Thousands of volunteers and local celebrities will exchange special Raise-a-Reader edition newspapers for donations to literacy. Since its inception in 2002, Canwest and its partner newspapers throughout the country have raised more than $10 million dollars.
Canwest announced today that the iconic American singer-songwriter, author, and poet Bob Dylan will join the growing line-up of Raise-a-Reader Concert Series artists. Partial proceeds from ticket sales of Dylan’s upcoming Canadian tour will be donated to Canwest Raise-a-Reader in support of local literacy groups in communities across the country. Current Canadian stops include: Victoria, Vancouver, Kamloops, Calgary, Lethbridge, Regina, and Winnipeg.
Residents of British Columbia can be particularly proud as they get involved. As the Vancouver Sun tells us:
- Every cent you give goes directly to literacy initiatives. Not a penny of your gift is diverted to administrative costs, because those are borne by The Vancouver Sun and the other Canwest papers supporting this initiative.
- You double your money: Every cent you give is matched by the province of British Columbia.
- B.C. is the star of Raise-a-Reader: The initiative was born here in 1997, and $1.8 million of the $2.4 million raised last year came from the generosity of British Columbians.
So make sure that today you do something that helps to Raise-a-Reader.