2010 Olympics Motto – Or Should That Be Mantra

A Motto Sells, A Mantra Inspires

The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC) has announced it will use “With Glowing Hearts” and “Des plus brilliants exploits” as the Games’ English and French mottos.

Both phrases come from O Canada. They will be used leading up to and through the Games. The phrases were recently trademarked by the Vancouver Olympic Organizing Committee. According to VANOC chief executive officer John Furlong: “With glowing hearts’ is connected and familiar to all Canadians through our anthem, O Canada, and it also embodies what it takes to be an Olympic or Paralympic athlete.” It seems that this really appeals to the athletes but the general public is more divided. At the present time in a Castanet poll the votes split fairly evenly:

Poll Question: Do you think words from the Canadian national anthem should be used as the motto for the 2010 Olympics?
Yes 342 No 321 Total Votes: 663

VANOC 2010 Vancouver Olympics Committee

In a way it is not surprising to see that split. It links to a topic raised by Guy Kawasaki on whether one should work on Mantras or Missions. Missions often tend to be long-winded and empty. He felt that mantras would better fire up the troops.. On the other hand, I felt that mottos or taglines were better since they tell your customers what you will do for them.

I believe what VANOC has delivered is a great 2010 Olympics mantra. It links in with all that good work done by Mihaly Csikszentmihalyi on Flow. Flow is the mental state of operation in which the person is fully immersed in what he or she is doing by a feeling of energized focus, full involvement, and success in the process of the activity. Who better than Olympics and Paralympics athletes to feel that Flow “With Glowing Hearts”.

Related: Faster Is Better

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