Mottos Versus Missions

Mission Mantra Motto which drives you?

This post was triggered via a somewhat circuitous route by a post that Guy Kawasaki wrote in January 2006. His was entitled Mantras Versus Missions. It then reappeared in an hour long video he gave at Gnomedex 2007 on Evangelism. As always, he is most entertaining. It’s certainly true that many organizations labor long and hard to produce mission statements that could apply to almost any company. Whether a mantra is the answer is to my mind questionable. What is more important is something that speaks to customers. That is why I recommend a motto or tagline. I will be speaking more on that in a later post.

I stumbled on this video from the past by scanning one of the most up-to-the-minute vehicles on the Internet. If you want to be aware of what the movers and shakers are doing, then you need to follow them on Twitter. This past weekend the most popular word on Twitter was Biden for Barak Obama‘s vice presidential nomination. The second most popular word was gnomedex. Chris Pirillo and his partner Ponzi were hosting the eighth Gnomedex conference bringing together the worlds leading bloggers, podcasters, and tech-savvy enthusiasts in the city of Seattle, Washington

If you would like to check out more of the content of this conference, the Gnomedex 2008 videos are available. As I checked out the Gnomedex website, I found the Guy Kawasaki Gnomedex 2007 video on How To Do Evangelism.

If you have an hour to spare it is a most entertaining video from one of those involved in the early days at Apple.

Even though I believe a motto may work better than a mantra, I highly recommend this video. It is also an intriguing example of the paradox of the Internet. Something can last almost forever on the Internet. At the same time there is a torrent of tweaks that have value only for the very briefest of times.