2005 – 2008
Bell Canada is killing Frank and Gordon. Full-page ads in today’s dailies have Frank and Gordon saying their final goodbye.
They really have gone this time. There is not a trace of them on the Bell Canada website. To check that just do a google search for frank gordon site:bell.ca
The only mention, which is presumably temporary, is the following.
1. Frank and Gordon
.. and what does that show you?
It really is an indication of how much Bell Canada does not understand the online world. Use the latest Firefox browser version 3 and you are encouraged to downgrade to version 2.
More importantly, they do not realize that an online asset can be preserved for all time at minimal cost. Frank and Gordon created enormous goodwill for Bell Canada and it is a shame that they will sink without a trace. Marketing magazine possibly has the explanation:
Though there is no word yet, we’re also wondering if the end of the beavers also signals the switch of creative agencies for Bell, with Cossette believed to have lost most or even all of the account to Leo Burnett and Zulu Alpha Kilo.
Related: Frank and Gordon Live in Push Marketing October 29, 2006