Who knows why this should rank so well in the Google rankings? It seems somewhat ineffective to allow such a web page to be the top marker. What is more of a worry is the attitude that such a message signals. For up to 1 in 20 of the visitors to the website, it’s the visitor who will have to make the extra effort to enjoy their experience in visiting the Bell Canada website. It seems that the shopping section of the website will work fine, but after logging in you may have problems. Does that signal as usual that customer service may not match the attention you’ll get as they try to sell you something?
Whether by switching browsers such visitors will enjoy their experience more is open to question. Kate Trgovac seems to have had some issues with the usability of the Bell Canada website in trying to solve her telephone problems. Of course big websites do require extra efforts to make them work well. Usability doesn’t always get the attention it deserves. It requires a customer-centric attitude and unfortunately the Canadian telecom companies have somewhat shaky customer-service records.