Your call is important to us. We hear it so often and many times question the sincerity with which a company spouts this line. Customer service in many cases seems to be done at minimum cost. That sometimes means that the customer service function is outsourced, perhaps to India.
That shouldn’t necessarily be a problem. After all, telecommunications and the Internet are shrinking the world. Aren’t we all one global village now? Our similarities are often much stronger than our differences. It shouldn’t be rocket science to make it all work well.
Although it can sometimes work well, in other cases it becomes a nightmare. For just one example, consider the case of Web.com that eventually decided Outsourcing Customer Service Doesn’t Make Business Sense. The case study is worth reading and there are a number of reasons why it did not work out:
The greatest problem we faced with outsourcing our customer service, however, was the cultural clash. More times than not in our business, there’s a communication gap between the support staff and customers; but take that misunderstanding and add to it a cultural gap, and you’ll start to see some serious problems – like we did. In addition to customer frustration, reduced sales and increased cancellations, we witnessed on-going technological gaffes.
If outsourcing a relatively simple function like customer service is risky, why would one think of outsourcing anything more complex. You might think that legal services would be a real challenge for outsourcing. However Legalwise, headquartered in Toronto, is now providing offshore legal services from Mumbai, India. (Note that their website has sound, which you may find objectionable and which can only be avoided by skipping their Flash introduction.) They claim that their experienced lawyers in India can become an extension of your North American legal team for a more efficient legal resource.
Since 1995, numerous law firms of varying sizes in the United States and the United Kingdom have been outsourcing some of their work to lawyers in India. For example in 2001, GE Plastics and GE Consumer Finance began outsourcing some of its legal compliance and research work to India. GE is reported to have saved about $2 million in one year by outsourcing legal work to India. DuPont has been an outspoken advocate of outsourcing a portion of its legal work to India. DuPont is reported to have saved about $8.8 million in legal fees in 2002 alone. Other companies such as Microsoft, Cisco Systems and Sun Microsystems are all said to be outsourcing legal work to India with very significant savings.
If it can work for legal services, then what other functions might be outsourced successfully? Obvious choices would be anything involving mathematics or programming since these follow universal standards that apply around the world. Web designing would seem to be a prime candidate. There are many success stories but not everyone is happy with the result. For example, Aaron Wall, a well-known SEO consultant in looking for Drupal developers made the following statement: We recently had another project outsourced to India and are not likely to go that route again soon, if ever.
That is of real concern to someone else well known in SEO circles by the name of Bob Massa, who opened his own outsourcing company in India in July of last year. Although Aaron Wall’s view is a concern to him, he knows the outsourcing experience can be different and he is intent on changing that perception. He is making the following offer:
We can develop php, .asp and are proficient in drupal, mambo, video applications and we can install and/or modify just about any open source scripts. There is no development job too big or too small. I can have my design people create a new, updated site including logos, banner ads and templates. We are fast and affordable and we will prove it BEFORE you have to pay a dime.
If you know outsourcing would be better but didn’t want to take the chance of being ripped off, then just send me an email or call my people on live chat. Let us show you what we can do for you and only AFTER we prove you can trust us to do what we say we will do, will we expect you to pay us.
That would seem to be quite an offer. Provided the Techndu design team have the necessary skills, it would seem to be an offer that is difficult to refuse. Even in working with North American web designers, it is important to develop a strong team relationship and be assured that the web design will be done with flair, competency and according to applicable standards. Web designing is very complex and often requires a number of repetitions to get it right. I know many in North America who have not been happy with their onshore web designer experience. I suggest it is worth approaching this whole subject with an open mind. If you decide outsourcing is for you, you could be one of the real success stories.