Welcome To GOOGland

Hosted By Google

Perhaps you hadn’t realized that you may now be visiting a new region of space from time to time. GOOGland. No, you have not been mysteriously transported to the Pacific atoll with that name, which was announced on April 1, 2007 (previously called GoGooroa). It apparently has the fortunate LTD of .go. No this GOOGland is for real; well at least as close as virtual gets to real.

Some may assume the Internet or the World Wide Web is the global net that Vint Cerf, Google’s Chief Internet Evangelist, describes. However Google has set out with the mission of cataloguing all the information in the universe. As the Google logo becomes more pervasive, you may more and more often find yourself in GOOGland.

Mathew Ingram, a technology writer with The Globe and Mail in Toronto, pointed out two weeks ago that Newspapers ignore Google at their peril. This was in response to the change in Google News, whereby those involved in news items could provide comments on the items. By this step, Google was expanding the way in which news is handled on the Web. The full evolving news item would reside at Google.

Now even more pervasively, Google is hosting news items on its own site.

Internet search leader Google Inc. (NASDAQ:GOOG) on Friday began hosting material produced by The Associated Press and three other news services on its own Web site instead of only sending readers to other destinations. The change affects hundreds of stories and photographs distributed each day by the AP, Agence France-Presse, The Press Association in the United Kingdom and The Canadian Press. It could diminish Internet traffic to other media sites where those stories and photos are also found — a development that could reduce the online advertising revenue of newspapers and broadcasters.

Anyone reading such a news item stays on a Google domain. The visitor does not stray off to the domain of the news maker. By retaining the visitor, Google has the opportunity to feed appropriate ads to that visitor.

As Google achieves its mission and catalogs more and more information, then GOOGland may well cover an increasing proportion of the global net. There will be lots of exciting vistas to explore, so enjoy your stay.