Barry Diller of IAC, the keynote speaker at the Search Engines Strategies Conference in New York yesterday, finally said it. Why it took so long is unclear, but better late than never. The fourth largest search engine will now focus on Ask. The puzzling association with the English butler, Jeeves, had been seriously questioned in September 2005 and notice of Jeeves’s termination was officially given in mid-February. Yesterday it was all about focusing on Ask.
A more important indicator is that Teoma is going to be absorbed within Ask. As they say, Teoma, which means “expert” in Gaelic, has been the heart of Ask search technology since 2001. The power of the Teoma algorithm, now known as ExpertRank, makes Ask search technology one of the world’s most powerful and unique search engines.
Ask now has a completely new, simple and effective search page that should do well versus the increasingly cluttered search pages of Google, Yahoo! and MSN. By focusing on Ask, all the corporate energies can now be aligned on making Ask the outstanding search tool it deserves to be. Try it, you’ll like it.