Times change and as Malcolm Anderson mentions in the Gazette today, we may be drinking our wine shortly out of more environmentally-friendly containers. Actually the world launch of “French Rabbit” Cabernet Sauvignon, Merlot, and Chardonnay in 1-litre Tetra Prisma Aseptic cartons occurred in outlets of Ontario’s LCBO last August. You can find more details on the Tetra Pak Canada website. These types of containers have been evolving ever since the founding partners, Ruben Rausing and Erik Wallenberg, set up their company, AB Tetra Pak, in 1951 in Lund, Sweden. The first packs were all tetrahedra which was very innovative but not as space-efficient as the modern Tetra Pak packaging.
All credit to the Ontario LCBO who took the initiative here. The idea was hatched when LCBO President Bob Peter challenged vintners supplying his organization to start using “more environmentally friendly” packaging for their products. That’s what led the French winery Boisset to work with Tetra Pak to deliver the goods. Hopefully here in Quebec we won’t be far behind. An interesting dilemma – should that be marketed as French Rabbit or as Lapin Fran?ais?