Keep it simple and to the point. So true and powerful that it’s even been elevated to a Principle – KISS. Not so easy to do in practice, as Gerry McGovern pointed out in a recent article, Simplicity Is Hard Work. As he said, “Simplicity is in the eye of the beholder. What is simple to the creator is rarely so simple to the customer.”
This is not a new thought, I’m one of those who mistakenly ascribe the quotation to Mark Twain. However it was really Blaise Pascal who wrote in 1657, “Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.” In English, that means “I made this letter longer, because I did not have the time to make it shorter.”
KISS seems to be in the air this summer. Jakob Nielsen, another Usability guru, was pushing this point of view a few weeks ago. The most recent SMM Newsletter also covers the same ground in Small Is Beautiful Websites. .. and now Gerry McGovern, another Usability authority, repeats the same message.
Whichever source pushes you to question what you’re doing with your website, just do it. Keep it Simple.