2D Animation Software by Toon Boom

2D Animation Software from Toon Boom

For 2D Animation Software, Montreal’s the place: just as it is for so many other world-beating softwares. Today’s headline says it all, “Toon Boom Wins a Primetime Emmy? Engineering Award”. The Academy of Television Arts & Sciences has granted a 2005 Primetime Emmy? Engineering Award to USAnimation Opus. This is the leading animation software solution used by traditional studios worldwide, from North America, to India, China, Korea and Europe.

Academy of Television Arts & Sciences

It’s used by Walt Disney Television, Fox, Universal, Nelvana, China Central TV, Alphanim, Nickelodeon Animation Studio and Warner Bros among others. It provides a complete animation solution for projects of any size or level of complexity for TV, HDTV, film and the web. As Joan Vogelesang, President and Chief Executive Officer at Toon Boom said, “We are extremely proud to receive this award and are grateful to the Academy for recognizing the great contribution USAnimation Opus has made to the animation industry targeted for television. Since our vector technology extensively developed in Opus has been deployed to our entire family of products, this Emmy award applies to all of them” . Toon Boom will receive its prestigious statuette at the Award ceremony on September 11, 2005 in Los Angeles.

As a Montreal Gazette article reports, Toon Boom now hopes it can tap into other lucrative markets like small studios and schools and with individual customers. A quick exploration of the Toon Boom website suggests they are well placed to do that. Unlike some companies reported on in this blog, this is not a case of someone inventing their mouse-trap here in Montreal and hoping the world will beat a path to their door. The Toon Boom website is what I would rate as a highly effective website on all fronts. The USP (Unique Selling Proposition) is clear – they’re the World-Leading Supplier of 2D Animation Software. The website has good Usability (it’s easy to get around) and gives you a sense of Credibility in the company, now validated by this Emmy award.

Most importantly the website is search-engine friendly, unlike a significant proportion of websites done by members of the web design community. Try Google for ‘2D Animation‘ and you’ll find Toon Boom at #1.

It’s tough to find anything they haven’t done right. A very minor problem with their website is that it does not validate against the XHTML 1.0 Transitional standards. Most of the errors are typos such as they’ve used Upper case code when only lower case code is allowed. This is most unlikely to affect functionality, so perhaps can be overlooked given all the good things the company is doing.

So congratulations once more, Toon Boom. We trust we’ll be seeing more of your 2D animation software around.

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