The Montreal Casino is thinking of moving. Loto Quebec has put together an exciting project that should be a real boost for Montreal’s tourism industry. In a two-page spread advertisement this weekend, Loto Quebec encourages us all to get behind this entertainment complex, which will cost over 1 billion dollars.
Earlier in the week, an editorial in the Montreal Gazette came out against the project. It saw only a possible negative effect in encouraging more Quebecers to take up gambling. It cited figures showing that of the 18,000 visitors per day only 11% are visitors to the province. Given the difficulty in getting to the Casino at its present location, it’s at least heartening that almost 2,000 visitors per day manage to get there.
Well as they say you can prove anything with statistics. For any business to do well, it’s got to be doing a good job for its customers. Some products unfortunately may have possibly deadly consequences for a minority of their consumers. Just think automobiles, cigarettes, alcoholic beverages and yes gambling. However history shows that just making some of these products difficult to obtain doesn’t usually work too well. It’s much better to insist that responsible companies do responsible marketing. The SAQ shows how well even a government-owned corporation can do such responsible marketing for alcoholic beverages and we all benefit.
One of the cardinal 4 P’s of marketing (after Product, Price and Publicity) is Place. Where can people have access to the products? Undoubtedly the Casino de Montreal has suffered in business terms by its poor location. Relatively it’s worse for visitors than it is for local people, since with a little knowledge and planning it can be reached without too much trouble. The proposed new location with easy access from the downtown core where so many visitors are staying should be ideal.
So all success to this new venture. We trust that, through a responsible marketing program, a relocated Casino de Montreal will prove to be a major contributor to the growth of Montreal tourism.
For this and other interesting Montreal places to visit, see
Frommer’s Montreal & Quebec City 2009 Guide (Frommer’s Complete)
Montreal & Quebec City For Dummies (Dummies Travel)
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