The words, Full Flight Simulator Manufacturer, probably bring the name CAE to mind. CAE is a manufacturer of civil full fight simulators and an independent provider of aviation training services for civilian aviation, and defence customers worldwide. It was founded in 1947 and is headquartered in Canada. CAE employs more than 5,000 people in manufacturing operations and training facilities in 17 countries on five continents. CAE has been recognized as one of Canada’s Top 100 Employers. That’s a formidable competitor in anyone’s eyes.
Yet yesterday’s Business section of the Montreal Gazette had a story about another full flight simulator manufacturer situated only a few blocks from CAE. This flight simulator manufacturer is called Mechtronix Systems Inc. However this is not a David and Goliath story at all. As the story discusses, Mechtronix is focused on quite a different market niche. It provides flight simulators and air crew training to smaller airlines with 30 planes or less. Focusing on a market niche is one of the key lessons for success for any entrepreneur. These Gazette case studies can point out such valuable lessons to other business folk. Indeed the only criticism could be part of the headline of the piece saying that the company flies “largely below the radar of its rival”. Effective marketing via the Internet can no longer be below anyone’s radar since if the competition doesn’t see it then most assuredly the potential customers do not.
Aerospace is one of the high technology strengths of Montreal. It’s great to see the spinoffs this generates, whether it’s a full flight simulator manufacturer or any of the hundreds of other companies that supply and are supplied by this core activity.
For information on interesting Montreal places to visit, see
Frommer’s Montreal & Quebec City 2009 Guide (Frommer’s Complete)
Montreal & Quebec City For Dummies (Dummies Travel)