The over-crowded Internet is a tough place for mid-sized and small companies to stand out. Google is indexing over 8 billion web pages now. That’s an awful lot of web pages competing for attention.
The Wall Street Journal in its StartupJournal.com has some good advice. It points out that Small Firms Find Blogs Useful for Recognition. Indeed if Blogs had come along before websites, then you would certainly have gone for a Blog. The software is easy to use. The format of Blogs is perfect for the search engines. They have lots of content and links to blog entries seem to grow like magic. Once you have a blog, you’ll wonder whether you still need that website.