Blogging Is Working As A Marketing Force For Microsoft

Sometimes you’ve really got to read the small print. Steve Rubel was taking a pretty expected line in his posting yesterday, “Microsoft Office Marketing is Stuck in the Prehistoric Era“. Then in the comments, someone reacted to Rubel’s apparent over-boosting of blogging.

Posted by: David Scott Lewis | March 7, 2005 12:42 AM

“The company’s army of 1200+ employee bloggers do more to market Microsoft’s products/services these days than anything the corporation has done in years.” Steve, you can’t prove this. What influences the IT and purchasing departments? If it’s bloggers (and perhaps it is), then prove it. Do NOT assume it.

Then we get a very interesting reaction from a celebrated Microsoft blogger.
Posted by: Robert Scoble | March 7, 2005 01:13 AM

one datapoint? Channel 9 http://channel9.msdn.com got more than 1.2 million unique visitors last month.
By the way, we have some confidential customer satisfaction numbers that show that blogging +is+ having a pretty sizeable impact on marketing.

It really is intriguing when the Microsoft Internet Marketing Strategy is being discussed in public. What a far cry from the old days.

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